marketing automation tools
What is the Significance of Marketing
Automation Software?
Marketing
automation software is changing the dynamics of the sales and marketing world
immensely. Any business irrespective of their size small, medium or large
somewhere at some point of the time faces a hard time in strategizing their
marketing plans. In addition to that, there are multiple manual, tedious
marketing activities that consume a lot of productive time for marketing
professionals. Ultimately marketing professionals also face a hard time in
identifying the ideal marketing qualified lead. However, with the arrival of
marketing automation software and various marketing automation tools things are
turning out to be simple and these advanced technologies are very competitive
in saving a lot of time and money for any business today.
Features of Marketing Automation Tools
Contact Management: One of
the most useful features of marketing automation software. This feature offers
great benefits to reap out when it comes to time management. Contact management
simply allows the sales and marketing team to segregate contacts on the basis
of conversations and interactions made. Marketing professionals can arrange the
contacts in marketing automation software and get an idea of which of the
marketing qualified lead contacted and when and what was the interaction all
about with the particular contact. Thus it eases the job of the marketing team,
plus it also saves a lot of time and the chance of confusion is almost
negligible.
Set Email Marketing Campaigns:
Email marketing was and still an amazing approach that offers great results if
done properly. However, most of the organizations fail to plan and apply proper
techniques to drive email marketing campaigns. Again it is not an easy task to
send personalized emails to all the people in your business contact list. To
meet such challenges marketing automation tools offer a great feature that
helps the marketing team to set email marketing campaigns and marketing
professionals can send numerous personalized emails to leads in one go that
saves a lot of time. Besides this, marketing automation software also has some
integrated email marketing personalized and highly-customized email templates
that help the marketing team to create precise, personalized and effective
emails.
Social Media Automation:
Social media is a part of any business today and the presence of your brand is
a must on such social media platforms. The social media postings help your
businesses to be in limelight and enhance the brand presence. However, it can
be a tedious task to manually post on each and every social media portal on a
daily basis. In such scenarios, marketing automation tools offer great help to
automate social media postings and yes again it saves a lot of productive time
too.
Create Landing Pages: Landing
pages are essential to your business because once the person clicks on your
business add he/ she needs to land somewhere, a place where he/she can get
detailed information about your product and services. In such cases, landing
pages play a vital role. Once any person clicks on your business add, he/she
lands to the landing page of your business where he/she gets access to your business
products and services by filling his/her contact information in the given form.
In this manner, your marketing team saves a lot of time in identifying the
marketing qualified team and can contact the person immediately. Marketing
automation software helps the marketing team to create wonderful landing pages
by offering landing page templates that are easy to use and highly-customizable
too.
Report Generation: What will
be the use of running marketing campaigns when you can’t measure its
performance? Marketing automation software offers a variety of dashboards that
can give a glimpse of marketing campaign performance in a few clicks. These
dashboards help the marketing team by offering real-time reports of running
campaigns so if anything goes wrong can be rectified then and there and these
real-time reports also help the top management in planning the future marketing
strategies accordingly.
Summary: Marketing
automation software is the basic need of businesses today and they are proving
out to be very helpful not only in cutting down the manual work by automating
processes but also gives the desired outcome in terms of setting email
marketing campaigns, landing pages, and planning marketing strategies with the
help of marketing analytics tools.
