Significance of CRM in Retail
Significance of CRM in Retail In the environment of a digital era where building robust relationships with customers is a priority for business growth, businesses across industries look for a technology that enables them to address their customers’ needs and expectations. If we talk about the retail sector then, CRM (Customer Relationship Management) software is one such advanced technology that not only brings benefits, not only making customer interactions simpler but also restructuring the business from the bottom. Customers nowadays are way smarter and demanding. The availability of social media portals like Facebook, LinkedIn, and mobility are playing a crucial role in determining buyers’ behavior. But, still there are many retailers who fail to evaluate their customer experience. Hence, this is where the CRM system comes into the picture. It enables retailers to keep in touch with their prospects and existing customers by offering them personalized service. CRM software enables