Why Santa Needs CRM Software?
Whether real or fictional, the character of Santa Claus has a lot to teach us about establishing good relationships. In the spirit of the season, imagine Santa Claus as a business and children as his clients. Within this line of thinking, you will see Santa does quite a few things a good business should do as well. Without fail, every year, Santa Claus has a clear picture regarding which leads to follow up, based on the selection criteria of naughty or nice. His scheduling calendar makes sure that he meets all his appointments on time and can create the most efficient route plan based on those appointments. Santa's marketing plan is always perfect, which means that he never wastes his money out of season, promoting products and services that won’t be accepted by customers. He has created a massive loyal customer base that they eventually get in touch with him well in advance of their deadlines to let him know what they are looking for, to ensure he can get it for them on time. H