What is Social CRM
What is Social CRM? Social Customer Relationship Management or social CRM is nothing but communicating with customers through social networking sites like Twitter, LinkedIn and Facebook. Social CRM integrates social media platforms with customer relationship management (CRM) systems to provide insight into customer interactions with a brand, and to improve the quality of customer engagement. Social CRM refers to the methods used to establish customer relationship using various tools on social networks. It is a lot different from the traditional CRM. Traditional vs. Social CRM Traditional CRM majorly stores and manages the static customer data like names, organizations, demographic information, and transaction history and so on. Traditional CRM get this data sourced from email and phone interactions, company records or data fed in survey forms. However, Social CRM offers different advantages than traditional CRM in that it targets prospective customers through social medi