Pique Your Prospects Curiosity: A How to Guide
Who was the first salesperson in the world? Probably the one who sold stone wheels thousands of years ago. And a “yes” became his favorite word ever since. However, I think a salesperson’s second favorite word must be “how”. Don’t worry, you have struck the right chord and sparked a curiosity if you get to hear a “how” from the customer. In today’s hyper-competitive business sphere, sparking a curiosity and getting a prospect’s attention is quite challenging. Curiosity is a powerful emotion. It is a force that leads people to finish a 600-page thriller, and do things which were unthinkable without the curiosity factor. Sales professionals too can effectively alleviate the barriers, and successfully get the prospects interested for an initial meeting. The trick is to leverage the power of curiosity to build interest around the product/service they are selling, and connect with the prospect. Catching and maintaining a prospective client’s attention is often one of the hardest pa