What is the need to Integrate CRM with Email marketing?
Are you still using the conventional style of email marketing where you have to keep on calling the cold audience? And the most annoying thing is that these leads never convert into sales even after putting effort. I think that it is an ideal time to connect your email marketing campaigns with other marketing tools to find good leads that can increase the lead conversion ratio. You can personalize your email campaigns for more customer engagement and high sales volume. Why is the need to Integrate Email Marketing with CRM? Although there exist other marketing tools as well to create personalized email marketing campaigns, you can get limited information like open rate, and the close rate which is insufficient for complete analysis. Once, you integrate CRM with email marketing, you get detailed information about your campaign performance, and you are able to decide whether this campaign will give a hit or not. Not only this but also, you can create and send more customiz...