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What is Lead Generation, Its Significance & How it Works

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What is Lead Generation, Its Significance & How it Works? Before digging into the process of lead generation we must have a clear understanding of what is a lead. A lead often refers to a person or a consumer who has shown interest in your business product or service in some way. In layman terms, a lead is a person who has subscribed to your email list, indicating that they would like to hear more from you and to learn more about your products and services. So now as you have a better understanding of a lead; let us know what lead generation is all about? Lead generation is the process of acquiring interests from people or consumers who have shown an interest in the product or service of your business. Lead generation is possible through many modes like blog posts, coupons, live events, and content online. Significance of Lead Generation Lead generation is the very first step of a sales and marketing process that plays a vital role in businesses. If consume