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Sales Automation Software in the Growth

The Role of Sales Automation Software in the Growth of Business The role of sales automation software in the growth of any business today cannot be ignored. It is impacting the way of selling dramatically and with the pace of time more and more businesses relying on sales automation software tools to attain better growth in their sales. Sales automation software is nothing but a unique and unified platform where all sales professionals of an organization can work together on leads, identify them, nurture them and convert them into valuable customers. Primarily sales automation software was created to channelize the manual, lengthy and tedious sales activities that were eating up a lot of productive time of sales professionals. But, with the pace of time now sales automation tools are far intelligent they now not only streamline the daily manual sales activities but also have the features of Artificial intelligence, machine learning and big data analytics that are transforming th