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  Why does database marketing matter for your business? The success of any business totally relies upon the satisfaction level of its customers. Because more happy and satisfied customers will bring more clients to your business. Another more popular way of getting more clients is through marketing and branding. For this, you should have a strong effective and dynamic marketing team.   But this alone will not solve your purpose, instead, you also require quality business data that will be a catalyst for your marketing team. It helps them to get an insight into customers' demand or what exactly he or she is looking for in the market.   Therefore, Database Marketing is an important marketing strategy that focuses on improving your relationship with your customers. What is Database Marketing? Database marketing is all about collecting customers data which can further be analysed, researched by an expert marketing team to create a more professional and personalized buyi

  Is database marketing in demand today? Data is the key to unlock your marketing success. Now, what is the connection of database marketing with this? How is it important? Many such questions have been arising in your mind right now.   Once you will go through this article, you will get all your answers. But before moving on, let’s introduce you to its brief. What do you mean by database marketing ? As we know that today every business revolves around data. Companies gather the data to perform tasks assigned by their clients. And this step is part of database marketing only. It helps you to analyze the customers’ requirements and prioritize your tasks accordingly.   It depends upon the approach you adopt for your business. A more customer-centric approach implies better customer service. For this, you need to understand the whole database to keep your data organized and hence beneficial for your brand.   The main purpose of databasemarketing is to aid your team to a

If entrepreneurs want to gather any customer data like customer name, email id, contact number, transaction history, database marketing comes forward among all other solutions. The fetched information is then monitored which further creates a great personalized experience for customers.   Traditional direct marketing includes creating mail pieces like brochures and catalogues that were used to be adopted a few years back. Actually, these built pieces are then mailed to both current and potential customers in the hope of positive responses.   Today, entrepreneurs are adopting this type of marketing but they still fail to promote their business. Here comes the role of the business directory to list the key information of a different business.   DataGuru Database gives a powerful marketing strategy to every business by putting 110% efforts to analyze every customer behaviour. They apply created business insights to satisfy their customer’s requirements. How is database ma

  Database Marketing: Definition, Importance, Benefits & Challenges   Database marketing is the best practice of supporting and handling customer data to send more personalized, and effective marketing messages relevant to both existing and potential customers. The term database marketing is usually applied to marketing programs that target acquiring new customers. The bulk of data available on already existing customers can increase the chances of retaining them. This becomes more valuable in the domain of customer marketing. Importance of DatabaseMarketing Nowadays, marketers gain quick access to more customer data in comparison to before. This becomes a major reason why do you need database marketing to carry out your business activities in a much effective way. If you are having a sea of data, you can create more relevant marketing messages that better oscillate with both current and potential customers. Benefits of Database Marketing Today, consumers like to get a

How Sales Automation Software Benefits Start-ups? Who doesn’t want to increase the sales of his/ her organization? In a world full of competition, it becomes extremely hard for new start-ups to make their brand visible. Most of the times they get confused about how to streamline their marketing and sales process to generate higher revenues. The market is full of sales automation software providers, marketing automation services and contact database providers. Any start-up faces a hard time to choose the most appropriate sales automation software that can boost their business growth. If you are a start-up too and want to boost the ROI of your business, you need to analyze the efficiency of your sales process. As per the random study, sales reps spend more than a fifth of their time on non-sales-related tasks, while working on core sales activities is down more than 25% over the past five years. In such scenarios, sales automation software is proving time overtime to provide