What is Marketing Automation
What is Marketing Automation? Marketing automation is a unique feature of CRM that helps businesses in establishing connections effectively with the leads and existing customers. Marketing automation tools help businesses in getting touch with the leads and existing customers based on their buying behavior, trends and geographic locations. Marketing automation software is getting popular day-by-day because it offers great features to businesses that help them in generating better marketing qualified leads and target leads and customers based on their interests. By using marketing automation businesses not only enhance the customer acquisition process but also can also automate their lengthy manual tasks, they can design impeccable email campaigns and automate them as per their target audience. Thus marketing automation helps the business in more than one way. Benefits of Marketing Automation Software Contact Management : Marketing automation software shortlist and arrang