What is Marketing Automation

What is Marketing Automation?

Marketing automation is a unique feature of CRM that helps businesses in establishing connections effectively with the leads and existing customers. Marketing automation tools help businesses in getting touch with the leads and existing customers based on their buying behavior, trends and geographic locations. Marketing automation software is getting popular day-by-day because it offers great features to businesses that help them in generating better marketing qualified leads and target leads and customers based on their interests. By using marketing automation businesses not only enhance the customer acquisition process but also can also automate their lengthy manual tasks, they can design impeccable email campaigns and automate them as per their target audience. Thus marketing automation helps the business in more than one way.

Benefits of Marketing Automation Software

Contact Management: Marketing automation software shortlist and arranges contact lists for email campaigns and other marketing campaigns. This feature helps sales and marketing features in getting a clear picture of leads and existing customers and whom they approaching and when.

Email Marketing: Marketing automation tools make several marketing activities a cakewalk and out of many, the most important one is email marketing. Generally, email marketing is a time-consuming process however with the help of marketing automation software it is no more a herculean-task, sales and marketing team can create personalized email campaigns based on their target audience buying behavior, trends and geographic location. Besides this readymade and customized email templates are simply cherry on the cake that helps sales and marketing professionals in creating emails quickly and efficiently.

Social Media Automation: Another benefit of using marketing automation software is that it also automates your social media postings. Just imagine how difficult it would be to manually post on each social media platform. Isn’t it a time-consuming process? But, no worries thanks to marketing automation as these tools make this process easy by not just automating it but also allow you to edit the post to optimize it for every social media portal.

Landing Pages: Marketing automation software also helps sales and marketing professionals to create wonderful landing pages that enhance lead generation and lead conversion rates. Whenever a lead clicks on your business add they automatically directed to a new webpage that is known as a landing page which allows the lead to interact with you and know more about your products and services. A good landing page includes a brief company description with a detail list of products and services they provide. A small form is also placed on a landing page which encourages a lead to fill their name and contact details and helps businesses to contact leads.

Customizable Dashboards: Marketing automation tools come with various customizable dashboards that act as the one-stop-shop. These dashboards help sales and marketing professionals to have a look at the overall performance of various marketing campaigns. These dashboards are also customizable as per the business needs. The main objective behind these dashboards is to see the overall performance of any running campaign in one go at a macro level. These dashboards also very helpful for top management professionals as they can formulate their future marketing strategies effectively based on previous campaign performance.

Analytics: Efforts than can’t be measured are good for nothing. On the same note what will be the use of running marketing campaigns if you can’t analyze their performance. Marketing automation software simplifies this job by offering intelligent insights. These intelligent insights offer the full analysis report of marketing campaigns on a real-time basis. These real-time based reports are highly required so if anything goes wrong with any marketing campaign then it can be rectified any marketing professional then and there, thus, these analytics are helpful in making the campaigns successful.

Summary: Marketing automation software is one of the most important parts of any CRM today that helps in creating strong customer connections to build better sales and revenue from online marketing campaigns. It allows brands to build highly effective email marketing campaigns and nurture strong customer relationships.