What is Marketing Automation
What is Marketing Automation?
Marketing
automation is a unique feature of CRM that helps businesses in establishing
connections effectively with the leads and existing customers. Marketing
automation tools help businesses in getting touch with the leads and existing
customers based on their buying behavior, trends and geographic locations.
Marketing automation software is getting popular day-by-day because it offers
great features to businesses that help them in generating better marketing
qualified leads and target leads and customers based on their interests. By
using marketing automation businesses not only enhance the customer acquisition
process but also can also automate their lengthy manual tasks, they can design
impeccable email campaigns and automate them as per their target audience. Thus
marketing automation helps the business in more than one way.
Benefits of Marketing Automation Software
Contact Management:
Marketing automation software shortlist and arranges contact lists for email
campaigns and other marketing campaigns. This feature helps sales and marketing
features in getting a clear picture of leads and existing customers and whom
they approaching and when.
Email Marketing: Marketing
automation tools make several marketing activities a cakewalk and out of many,
the most important one is email marketing. Generally, email marketing is a
time-consuming process however with the help of marketing automation software
it is no more a herculean-task, sales and marketing team can create
personalized email campaigns based on their target audience buying behavior,
trends and geographic location. Besides this readymade and customized email
templates are simply cherry on the cake that helps sales and marketing
professionals in creating emails quickly and efficiently.
Social Media Automation:
Another benefit of using marketing automation software is that it also
automates your social media postings. Just imagine how difficult it would be to
manually post on each social media platform. Isn’t it a time-consuming process?
But, no worries thanks to marketing automation as these tools make this process
easy by not just automating it but also allow you to edit the post to optimize
it for every social media portal.
Landing Pages: Marketing
automation software also helps sales and marketing professionals to create
wonderful landing pages that enhance lead generation and lead conversion rates.
Whenever a lead clicks on your business add they automatically directed to a
new webpage that is known as a landing page which allows the lead to interact
with you and know more about your products and services. A good landing page
includes a brief company description with a detail list of products and
services they provide. A small form is also placed on a landing page which
encourages a lead to fill their name and contact details and helps businesses
to contact leads.
Customizable Dashboards:
Marketing automation tools come with various customizable dashboards that act
as the one-stop-shop. These dashboards help sales and marketing professionals
to have a look at the overall performance of various marketing campaigns. These
dashboards are also customizable as per the business needs. The main objective
behind these dashboards is to see the overall performance of any running
campaign in one go at a macro level. These dashboards also very helpful for top
management professionals as they can formulate their future marketing
strategies effectively based on previous campaign performance.
Analytics: Efforts than
can’t be measured are good for nothing. On the same note what will be the use
of running marketing campaigns if you can’t analyze their performance.
Marketing automation software simplifies this job by offering intelligent
insights. These intelligent insights offer the full analysis report of marketing
campaigns on a real-time basis. These real-time based reports are highly
required so if anything goes wrong with any marketing campaign then it can be
rectified any marketing professional then and there, thus, these analytics are
helpful in making the campaigns successful.
Summary: Marketing
automation software is one of the most important parts of any CRM today that
helps in creating strong customer connections to build better sales and revenue
from online marketing campaigns. It allows brands to build highly effective
email marketing campaigns and nurture strong customer relationships.
