Customer Relationship Management (CRM)Solution


Enterprise Customer Relationship Management (CRM) Solution
In a fast-paced competitive world, it is tough for any organization to mark their presence. To mobilize their sales and marketing efforts, they need a powerful CRM with impeccable sales automation and marketing automation features that streamline their sales and marketing efforts. As per the random study, sales representatives spend more than a fifth of their time on non-sales-related tasks while working on core sales activities is down more than 25% over the past five years. In such scenarios, CRM software acts as a sure shot solution for your business, providing your sales and marketing team to focus more on selling rather than struggling with non-sales related tasks.

Enterprise Customer Relationship Management (CRM) Solution is computer software aimed at businesses or organizations rather than individuals. It is used by schools, organizations, interest-based user groups, charities, clubs, or governments. Enterprise Customer Relationship Management (CRM) solution is used for a wide range of computer-based and internet activities, such as IT service management, customer relationship management, business intelligence, human resource management, and so on.

Enterprise Customer Relationship Management (CRM) Solution streamlines the collection, analysis, and distribution of data in a sales pipeline. Initially, CRM software was focused on streamlining tedious but unavoidable daily, weekly, or monthly tasks. It is designed in a manner that is efficient enough to reduce manual and repetitive work that enhances efficiency. It helps your sales team to focus their time more on the core sale activities that are more likely to close into a customer. It enables your sales team to collect vital information and intelligent insights about prospects, therefore increasing the effectiveness of sales efforts.

Essentially, an Enterprise Customer Relationship Management (CRM) Solution is a more complete CRM solution. An Enterprise Customer Relationship Management (CRM) Solution caters to larger businesses with more robust requirements. These businesses often have various departments and multiple teams; all of them directly rely on instant access to the data kept in CRM. Enterprise Customer Relationship Management (CRM) offers a higher level of automation, such as logging customer interactions, or solving any day-to-day issues. It channelizes the processes that directly or indirectly affect sales, and also enhances coordination and information sharing among the employees that work with prospects and existing customers - not only sales and marketing, but also your finance team, help desk, and customer service division. In a nutshell, an Enterprise Customer Relationship Management (CRM) consolidates customer data in a structured manner, helping employees to handle the sales process more efficiently.

Advantages of Enterprise Customer Relationship Management (CRM) Solution 

Enterprise Customer Relationship Management (CRM) Solution nowadays have become increasingly intelligent. It now harnesses the power of artificial intelligence, machine learning, and big data analytics to provide data-driven insights. These insights are in the form of real-time reports which help your sales team create more qualified leads, establish better relationships, personalize their approach, and develop a better understanding of customers’ needs.

CRM software works as a unified portal for multiple sales teams where they can work together, store contacts, schedule meetings, and important follow-ups. These appointment schedulers and follow-up reminders help your team to never miss out on any opportunity. This software is highly customizable, so your sales team can create a sales funnel as per their needs and segregate that funnel based on interactions made with leads. As the lead progresses towards being a customer, your sales team can move that lead in a funnel accordingly.
Let us look into a few advantages of Enterprise Customer Relationship Management (CRM) Solution:

Better Sales: Through CRM software and its powerful features like sales automation, it becomes handy reviewing the customers’ purchasing tendencies that help to know the customer better and enabling you to know what to offer them and when. CRM software offers various features like sales automation, marketing automation, dynamic reporting, and access to customer data that guide your sales and marketing team to build strong connections with leads and engage them in a personalized way. It boosts the deal closure process by sending personalized emails and quotes to leads and existing customers resulting in improved sales.

Customer Retention & Satisfaction: Customer retention & satisfaction is also one of the major reasons to use CRM software. By using CRM software, all activities entailing marketing and selling products or services to customers can be streamlined. It enables your sales and marketing representatives to swiftly resolve customers’ issues by retrieving all activities concerning that customer, including previous purchases and anything that might help in finding a quick solution. These quick resolutions build trust for your brand among customers and improve customer retention.

Intelligent Insights: CRM software with sales automation and marketing automation offer various intelligent insights that help to make the right decisions at the right time. Through various reports and dashboards, you can evaluate the performance of the online campaign and can build future sales and marketing strategies. These intelligent insights are in the form of real-time reports which are highly customizable and enable the sales and marketing team to work in sync to achieve the desired result and create future strategies to get higher revenues.

Sales and Marketing Work in Sync: Sales and marketing teams both have their targets to achieve, and when both the teams have accessibility to analyze each other's performance, then it becomes easy to identify the failures and issues which they faced in previous campaigns. It facilitates them to build more powerful strategies to make campaigns successful in result productivity and revenue increases. They can share various real-time reports with each other and work together to achieve the desired result in the form of better revenue.

Easy Accessibility: Nowadays, CRM systems are mobile-friendly, so it helps those businessmen and employees who are engaged in traveling profile; it enables them to access their sales and marketing campaign performance anytime from anywhere. It also helps upper management to get in touch with their subordinates remotely. Even the executives on the field can make the most use of it by feeding the data anytime from anywhere that enhance productivity and also saves time.

Things to Consider Before Buying CRM

Enterprise Customer Relationship Management (CRM) Solution, with its powerful sales automation feature, creates wonders when it comes to enhancing lead generation; however, opting for the incorrect online CRM software can seriously ruin the overall health of your business. So let us look into a few things that should be considered before buying Enterprise Customer Relationship Management (CRM) Solution:

CRM Concept Clarity: A thorough understanding and clarity of the CRM concept are of the utmost importance before buying any online CRM software. Your all buying efforts will go in vain if you do not have clarity on the basic functionalities of an online CRM Software. Once you develop a thorough understanding, then it will be a cakewalk for you to evaluate the CRM while buying, and you can also check the knowledge of CRM providers at the same time. For example, you can ask multiple questions to the CRM provider regarding the functionalities of CRM, and if the CRM provider fails to explain it in layman terms, then don’t buy it.

Know Your Business: Evaluate your business by scanning all the different processes of your business entailing marketing, sales, and support. Don’t make quick and vague assumptions about how these processes work; try to analyze what is not working and narrow down the pain points which can be worked on after buying and implementing the online CRM software and sales automation. This exercise will help you to know why you need CRM software and how it can create wonders for your business.

Employee Education: Simply purchasing the online CRM software can not suffice your business challenges. Don’t make any quick decision simply based on CRM features; you should also consider a fact that will it be easy for your employees to use it. Take feedback from your employees on the various challenges they face on a daily basis and gain a thorough understanding of how they work and how the online CRM software can simplify their issues. Impart awareness training to your employees and make them aware of CRM and sales automation features. Educate them on how CRM can make simplify their daily tasks and enhance productivity.

Check Integrations and Accessibility: If you are planning to buy online CRM software, then you must also ensure that it should be mobile-friendly. Your motive behind buying online CRM software can only be accomplished once you can access all the information on your business processes anytime from anywhere. Apart from accessibility, you must also ensure that your existing marketing automation services and business contacts can be integrated seamlessly with your new CRM; otherwise, it will be a challenging task for your team to import the business directory and your business data that you have purchased from any data provider.

Get a trial:
Most of the CRM providers offer free trials; you must take advantage of these offers and try the online CRM software for a few days before purchasing it.

Standard CRM V/S Enterprise CRM

Most of the businesses struggle in choosing the right CRM. When it comes to select which CRM is the best that completely depends on the size of your business - and your business goals for the near future. For SMEs, without any big goals for world-domination anytime soon, a standard CRM solution will arguably be the best. With a lower price rate, it’s a good option for scaling up sales in a smaller organization.

On the other hand, if your business has many departments that deal directly with your customers, then it’s absolutely essential that your various teams all work from the same information. Undoubtedly, enterprise CRM is expensive, but, eventually, it will pay for itself in better customer service and enhanced sales.

Is it Cost-Efficient?
Now, as we have developed a thorough understanding of Enterprise Customer Relationship Management (CRM), so another factor that affects business is the cost-effectiveness of Enterprise Customer Relationship Management (CRM) solution. An enterprise CRM is substantially more expensive than standard CRM. However, the high price can be fully justified because the time and manpower which gets consumed in customizing the solution to your business exact requirements and then deploying it throughout your organization is a complex process. This means that your CRM, which is customized to your requirements, will arrange workflows and activities in the future - thus, saving you both time and resources in the complete sales process. Additionally, the higher cost can also include a better support, meaning that your CRM provider will provide you with a dedicated CRM expert to help you through any unexpected issue, an implementation or a training day.

SalezShark CRM

SalezShark CRM offers a unified sales and marketing platform designed to help you and your team successfully run and grow business. We provide the ultimate toolset to build relationships, maximize engagement, and drive business growth. It offers flexibility to address any business workflow or requirement. With SalezShark know your customer journey and offer a superior customer experience by tracking, which leads convert into opportunities and which opportunities close into customers.

SalezShark CRM streamlines the sales process, automates multiple tasks, and closes more deals by giving a 360-degree view of prospects. It facilitates businesses by automating the sales of products/services and gets all sign-ups organized in a completely customized sales pipeline. It allows the sales team to cultivate a relationship with prospects and get more customers on board.

SalezShark CRM software is designed to manage all repetitive manual tasks, activity updates, sales automation, invoicing, daily email marketing, marketing automation, support system, task management, track your sales, sales forecast, and much more at a single platform. We understand the nature of the business, and every business has different requirements. Start today with SalezShark CRM and give your sales team exceptional visibility into every aspect of the customer relationship.

So, don’t wait more and stop wondering if SalezShark CRM lives up to the hype.
Fill out the form now, and our CRM expert will get back to you shortly.


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