Customer Relationship Management (CRM)Solution
Enterprise
Customer Relationship Management (CRM) Solution
In a
fast-paced competitive world, it is tough for any organization to mark their
presence. To mobilize their sales and marketing efforts, they need a powerful
CRM with impeccable sales automation and marketing automation features that
streamline their sales and marketing efforts. As per the random study, sales
representatives spend more than a fifth of their time on non-sales-related
tasks while working on core sales activities is down more than 25% over the
past five years. In such scenarios, CRM software acts as a sure shot solution
for your business, providing your sales and marketing team to focus more on
selling rather than struggling with non-sales related tasks.
Enterprise
Customer Relationship Management (CRM) Solution is computer software aimed at
businesses or organizations rather than individuals. It is used by schools,
organizations, interest-based user groups, charities, clubs, or governments.
Enterprise Customer Relationship Management (CRM) solution is used for a wide
range of computer-based and internet activities, such as IT service management,
customer relationship management, business intelligence, human resource
management, and so on.
Enterprise
Customer Relationship Management (CRM) Solution streamlines the collection,
analysis, and distribution of data in a sales pipeline. Initially, CRM software
was focused on streamlining tedious but unavoidable daily, weekly, or monthly
tasks. It is designed in a manner that is efficient enough to reduce manual and
repetitive work that enhances efficiency. It helps your sales team to focus
their time more on the core sale activities that are more likely to close into
a customer. It enables your sales team to collect vital information and intelligent
insights about prospects, therefore increasing the effectiveness of sales
efforts.
Essentially,
an Enterprise Customer Relationship Management (CRM) Solution is a more
complete CRM solution. An Enterprise Customer Relationship Management (CRM) Solution
caters to larger businesses with more robust requirements. These businesses
often have various departments and multiple teams; all of them directly rely on
instant access to the data kept in CRM. Enterprise Customer Relationship
Management (CRM) offers a higher level of automation, such as logging customer
interactions, or solving any day-to-day issues. It channelizes the processes
that directly or indirectly affect sales, and also enhances coordination and
information sharing among the employees that work with prospects and existing
customers - not only sales and marketing, but also your finance team, help
desk, and customer service division. In a nutshell, an Enterprise Customer
Relationship Management (CRM) consolidates customer data in a structured
manner, helping employees to handle the sales process more efficiently.
Advantages of Enterprise Customer
Relationship Management (CRM) Solution
Enterprise
Customer Relationship Management (CRM) Solution nowadays have become
increasingly intelligent. It now harnesses the power of artificial
intelligence, machine learning, and big data analytics to provide data-driven
insights. These insights are in the form of real-time reports which help your
sales team create more qualified leads, establish better relationships,
personalize their approach, and develop a better understanding of customers’
needs.
CRM
software works as a unified portal for multiple sales teams where they can work
together, store contacts, schedule meetings, and important follow-ups. These
appointment schedulers and follow-up reminders help your team to never miss out
on any opportunity. This software is highly customizable, so your sales team
can create a sales funnel as per their needs and segregate that funnel based on
interactions made with leads. As the lead progresses towards being a customer,
your sales team can move that lead in a funnel accordingly.
Let us
look into a few advantages of Enterprise Customer Relationship Management (CRM)
Solution:
Better Sales: Through CRM software and its powerful features like
sales automation, it becomes handy reviewing the customers’ purchasing
tendencies that help to know the customer better and enabling you to know what
to offer them and when. CRM software offers various features like sales
automation, marketing automation, dynamic reporting, and access to customer
data that guide your sales and marketing team to build strong connections with
leads and engage them in a personalized way. It boosts the deal closure process
by sending personalized emails and quotes to leads and existing customers
resulting in improved sales.
Customer Retention & Satisfaction: Customer retention & satisfaction is
also one of the major reasons to use CRM software. By using CRM software, all
activities entailing marketing and selling products or services to customers
can be streamlined. It enables your sales and marketing representatives to
swiftly resolve customers’ issues by retrieving all activities concerning that
customer, including previous purchases and anything that might help in finding
a quick solution. These quick resolutions build trust for your brand among
customers and improve customer retention.
Intelligent Insights: CRM software with sales automation and
marketing automation offer various intelligent insights that help to make the
right decisions at the right time. Through various reports and dashboards, you
can evaluate the performance of the online campaign and can build future sales
and marketing strategies. These intelligent insights are in the form of
real-time reports which are highly customizable and enable the sales and
marketing team to work in sync to achieve the desired result and create future
strategies to get higher revenues.
Sales and Marketing Work in Sync: Sales and marketing teams both have their
targets to achieve, and when both the teams have accessibility to analyze each
other's performance, then it becomes easy to identify the failures and issues
which they faced in previous campaigns. It facilitates them to build more powerful
strategies to make campaigns successful in result productivity and revenue
increases. They can share various real-time reports with each other and work
together to achieve the desired result in the form of better revenue.
Easy Accessibility: Nowadays, CRM systems are mobile-friendly,
so it helps those businessmen and employees who are engaged in traveling
profile; it enables them to access their sales and marketing campaign
performance anytime from anywhere. It also helps upper management to get in touch
with their subordinates remotely. Even the executives on the field can make the
most use of it by feeding the data anytime from anywhere that enhance
productivity and also saves time.
Things to Consider Before Buying CRM
Enterprise
Customer Relationship Management (CRM) Solution, with its powerful sales
automation feature, creates wonders when it comes to enhancing lead generation;
however, opting for the incorrect online CRM software can seriously ruin the
overall health of your business. So let us look into a few things that should
be considered before buying Enterprise Customer Relationship Management (CRM)
Solution:
CRM Concept Clarity: A thorough understanding and clarity of
the CRM concept are of the utmost importance before buying any online CRM
software. Your all buying efforts will go in vain if you do not have clarity on
the basic functionalities of an online CRM Software. Once you develop a
thorough understanding, then it will be a cakewalk for you to evaluate the CRM
while buying, and you can also check the knowledge of CRM providers at the same
time. For example, you can ask multiple questions to the CRM provider regarding
the functionalities of CRM, and if the CRM provider fails to explain it in
layman terms, then don’t buy it.
Know Your Business: Evaluate your business by scanning all the
different processes of your business entailing marketing, sales, and support.
Don’t make quick and vague assumptions about how these processes work; try to
analyze what is not working and narrow down the pain points which can be worked
on after buying and implementing the online CRM software and sales automation.
This exercise will help you to know why you need CRM software and how it can
create wonders for your business.
Employee Education: Simply purchasing the online CRM software
can not suffice your business challenges. Don’t make any quick decision simply
based on CRM features; you should also consider a fact that will it be easy for
your employees to use it. Take feedback from your employees on the various
challenges they face on a daily basis and gain a thorough understanding of how
they work and how the online CRM software can simplify their issues. Impart
awareness training to your employees and make them aware of CRM and sales automation
features. Educate them on how CRM can make simplify their daily tasks and
enhance productivity.
Check Integrations and Accessibility: If you are planning to buy online CRM
software, then you must also ensure that it should be mobile-friendly. Your motive
behind buying online CRM software can only be accomplished once you can access
all the information on your business processes anytime from anywhere. Apart
from accessibility, you must also ensure that your existing marketing
automation services and business contacts can be integrated seamlessly with
your new CRM; otherwise, it will be a challenging task for your team to import
the business directory and your business data that you have purchased from any
data provider.
Get a trial:
Most of
the CRM providers offer free trials; you must take advantage of these offers
and try the online CRM software for a few days before purchasing it.
Standard CRM V/S Enterprise CRM
Most of
the businesses struggle in choosing the right CRM. When it comes to select which
CRM is the best that completely depends on the size of your business - and your
business goals for the near future. For SMEs, without any big goals for
world-domination anytime soon, a standard CRM solution will arguably be the
best. With a lower price rate, it’s a good option for scaling up sales in a
smaller organization.
On the
other hand, if your business has many departments that deal directly with your
customers, then it’s absolutely essential that your various teams all work from
the same information. Undoubtedly, enterprise CRM is expensive, but,
eventually, it will pay for itself in better customer service and enhanced
sales.
Is it Cost-Efficient?
Now, as
we have developed a thorough understanding of Enterprise Customer Relationship
Management (CRM), so another factor that affects business is the
cost-effectiveness of Enterprise Customer Relationship Management (CRM)
solution. An enterprise CRM is substantially more expensive than standard CRM.
However, the high price can be fully justified because the time and manpower
which gets consumed in customizing the solution to your business exact
requirements and then deploying it throughout your organization is a complex
process. This means that your CRM, which is customized to your requirements, will
arrange workflows and activities in the future - thus, saving you both time and
resources in the complete sales process. Additionally, the higher cost can also
include a better support, meaning that your CRM provider will provide you with
a dedicated CRM expert to help you through any unexpected issue, an
implementation or a training day.
SalezShark CRM
SalezShark
CRM offers a unified sales and marketing platform designed to help you and your
team successfully run and grow business. We provide the ultimate toolset to
build relationships, maximize engagement, and drive business growth. It offers
flexibility to address any business workflow or requirement. With SalezShark
know your customer journey and offer a superior customer experience by
tracking, which leads convert into opportunities and which opportunities close
into customers.
SalezShark
CRM streamlines the sales process, automates multiple tasks, and closes more
deals by giving a 360-degree view of prospects. It facilitates businesses by
automating the sales of products/services and gets all sign-ups organized in a
completely customized sales pipeline. It allows the sales team to cultivate a
relationship with prospects and get more customers on board.
SalezShark
CRM software is designed to manage all repetitive manual tasks, activity
updates, sales automation, invoicing, daily email marketing, marketing automation,
support system, task management, track your sales, sales forecast, and much
more at a single platform. We understand the nature of the business, and every
business has different requirements. Start today with SalezShark CRM and give
your sales team exceptional visibility into every aspect of the customer
relationship.
So, don’t wait more and stop wondering if
SalezShark CRM lives up to the hype.
Fill out the form now, and our CRM expert
will get back to you shortly.
