Dos & Don'ts of Emails to follow during the Pandemic
Dos & Don'ts of Emails to follow during the Pandemic Marketing during the pandemic has become a herculean task for brands. Despite economic fallout and the global health crisis businesses need to communicate clearly and honestly with their customers now more than ever. With a huge number of employees working from home, and so many businesses having dispersed workforces, email has never been so important. However, it is important to know what are the dos & don'ts of emails to follow during the pandemic. Here we are with a few measures to follow while creating and sending emails to your customers during a pandemic situation. Don’ts: Don’t send emails just to express solidarity Obviously yes we all are sailing on the same boat but using the global crisis like any pandemic as an opportunity to build rapport is not advisable. You must apply more of a realistic approach in your emails rather than just simply sending emails to express solidarity. Because