Email Marketing Practices for 2021
Best Email Marketing Practices for 2021 Undoubtedly, the year 2020 was challenging for businesses in terms of engaging the customers during a pandemic situation. These challenges changed the dynamics of engaging customers through email marketing as well. Pre-pandemic email marketing best practices are no more best practices now. So, do you have any email marketing strategy planned for the year 2021? If not, then we are here to help you out as we’ve put together a few best email marketing practices that can drive better customer engagement in 2021. Automate New Contacts Acquisition Before starting any email marketing campaign you need to have a list of relevant contacts to which you are going to send emails. To achieve this objective you should automate the acquisition of new contacts by keeping sign-up forms across different pages of your website. You can do the same on your blog pages where you can capture the details of users who are interested in the digital content you of