The Power of Social CRM
The Power of Social CRM Social Customer Relationship Management or social CRM is nothing but communicating with customers through social networking sites like Twitter, LinkedIn and Facebook. Social CRM integrates all types of social media platforms with customer relationship management (CRM) systems to provide insight into customer interactions with a brand, and to improve the quality of customer engagement. Social CRM refers to the methods used to establish customer relationships using various tools on social networks. It is a lot different from the traditional CRM. Using social CRM as a central component of your business model can bring significant benefits that are as follows: Customer Retention : Social CRM allows you to address customers’ queries and complaints effectively and in a timely manner, which creates a positive impact on customers. It also enhances customer loyalty. It also enables you to know more about your leads and existing customers. You can gain a better