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Showing posts from April, 2019

Prioritize the implementation of CRM in your organization

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It’s that time of the year again when the plan to revise & re-implement New Year resolutions hoard our minds. Some choose the road to being healthy, while some vow to spend more family time. Whatever your personal resolution may be, the business strategies should always be mapped & revised with the changing trends in technology, marketing & sales segments. Get a quick glance of proposed New Year resolutions for 2019 that would assist any B2B organization to adhere with the revising trends and never miss any opportunity in refreshing the social media strategies or sales planning. 1) Prioritize the implementation of CRM in your organization – When you decide to implement CRM module at your B2B organization, you have the central access of information related to customers at one single place and retrievable from any point and by all stakeholders. Companies that are CRM enabled see up to 41% revenue increase per sales person, that is 2x that of companies without CRM supp

Customer Relationship Management, or CRM

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                                                         Customer Relationship Management, or CRM Since customers are the heart of any successful business, Customer Relationship Management, or CRM is the veins through which the blood is supplied. In 1993, when Tom Siebel left Oracle, he came up with Siebel Systems to introduce sales force automation (SFA) that worked as the centralized source of the database, integrated with contact management features. In the late 1990s, the word CRM came into existence against the prevalent terms like enterprise customer management (ECM) and customer information system (CIS). H owever, some credit this to the technology research giant Gartner, while others believed that Siebel is perhaps the possible source. With the transition of web-based CRM system to the cloud-based services, the CRM providers have come a long way to ease off repetitive sales tasks, automating marketing initiatives and providing value to the customer. It is you