CRM Software | Marketing Automation Tools | Sales Automation Software | Lead management System

  How do relationship intelligence and management software boost your sales?   If you are running a business or planning to do, you must know that your relationship with your customers is the most important aspect of your business success. The way you respond to your customers’ queries, the manner in which you interact with them directly influence your customer satisfaction, retention, and the overall success of your business. Therefore, you must invest in the best relationship intelligence software to grow your business. What is relationship intelligence? The technology that helps you to understand your customers’ behavior to meet their needs and thus improves your sales is referred to as relationship intelligence software.   This technology not only gathers essential data but also generates useful insights depending upon your customer interactions and relationships. The sources of the collected data can be either your email communication, phone call or perso...

                                                         Customer Relationship Management, or CRM Since customers are the heart of any successful business, Customer Relationship Management, or CRM is the veins through which the blood is supplied. In 1993, when Tom Siebel left Oracle, he came up with Siebel Systems to introduce sales force automation (SFA) that worked as the centralized source of the database, integrated with contact management features. In the late 1990s, the word CRM came into existence against the prevalent terms like enterprise customer management (ECM) and customer information system (CIS). H owever, some credit this to the technology research giant Gartner, while others believed that Siebel is perhaps the possible source. With the transition of web-based CRM system to the cloud-based services, the CRM pr...