Email Personalization a key to Connect with Customers during Bad Times
Email Personalization a key to Connect with Customers during Bad Times! Using email personalization to connect with customers during bad times and economic uncertainties is a wise step. At present COVID-19 has impacted the economic structure of various businesses and all the businesses are in a confused state whether to halt their email marketing efforts for the moment or continue. During such times businesses should work on their email marketing strategies that enable them to be in touch with their leads and existing customers. It’s imperative that you communicate with your customers carefully during such times because of a lack of thoughtfulness in communication can do more harm than good. You need to apply an approach of personalization in your emails that helps you to distinguish your messages from COVID-19 opportunism. Personalize your email content Using email personalization to connect with customers during bad times can create wonders when it comes to email marketing. A