Significance of CRM software
Significance of CRM software CRM (Customer Relationship Management) software is the most buzzword these days. It is the most talked word in the tech-world nowadays. The dynamics of sales and marketing is ever-changing, and it has been changed dramatically in the past few years. The tactics and techniques of sales and marketing have changed now. The arrival of new and advanced technologies like CRM software, sales automation, marketing automation, artificial intelligence has completely transformed the way of acquiring the leads, nurturing them and converting them into leads. CRM software offers a unified portal to the sales and marketing team, where they can automate various manual and tedious tasks. Prior to this, it was a herculean-task for the sales and marketing representatives to drive various sales and marketing manual and tedious tasks. Most of their time and efforts were going in vain to complete these activities and also chances of making errors were higher. Howeve