Instagram has over 500 million monthly users should
The fact that Instagram has over 500 million monthly users should make you want to optimize it to take your brand to the next level. According to a recent study, 70% of IG users have already looked up a brand on the platform. Additionally, 62% of users follow a brand just because they like it! This shows that Instagramers are shopping aficionados. For your brand, this could be beneficial since you can subtly put your marketing message across, without any hard sales pitch. So, let’s discuss a few tips to market on one of the biggest social media platforms, Instagram. SET UP YOUR INSTAGRAM ACCOUNT The first step is to simply setup your brand profile. Include a brief ‘ bio’ that tells people more about your organization and a website link to give potential clients the chance to be directly connected with your brand. Mostly, people use Instagram for leisure and photography- so remember not to add personal photos to your business profile. CREATE INTERACTIVE POSTS Various repor