Instagram has over 500 million monthly users should

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The fact that Instagram has over 500 million monthly users should make you want to optimize it to take your brand to the next level.
According to a recent study, 70% of IG users have already looked up a brand on the platform. Additionally, 62% of users follow a brand just because they like it! This shows that Instagramers are shopping aficionados. For your brand, this could be beneficial since you can subtly put your marketing message across, without any hard sales pitch.
So, let’s discuss a few tips to market on one of the biggest social media platforms, Instagram.

  1. SET UP YOUR INSTAGRAM ACCOUNT
The first step is to simply setup your brand profile. Include a brief ‘bio’ that tells people more about your organization and a website link to give potential clients the chance to be directly connected with your brand. Mostly, people use Instagram for leisure and photography- so remember not to add personal photos to your business profile.

  1. CREATE INTERACTIVE POSTS
Various reports have indicated that buyers are more likely to purchase products that have strong social media popularity. As marketers, you must stay consistent in creating unique photo streams that reflect your brand philosophy to effectively use this platform to promote customer-specific products.

  1. REACH A LARGER AUDIENCE
Only posting innovative pictures won’t bring in the audience. You need to ensure that more and more people engage with your brand and follow back. Further, unique hash tags can be used to widen your base as it will lead to an elevation in your brand popularity. At the same time, you must ensure not to clutter your content by excessively using hash tags since it can also confuse the audience. Enlist bloggers and influencers to your cause to bring your brand into the limelight.

  1. PROMOTE ENGAGEMENT-
Your brand cannot succeed without customer engagement. As a marketer, it is important to understand that the business is all about making your customers feel wanted. You must write captions that are proactive and speak out to them.  You can also use web based CRM applications to gain customer insights for specific targeting and initiate giveaways, targeted especially at them. Post pictures of the giveaways and shout-out the winners.


  1. ELEVATE BRAND POSITION AND SUCCESS-
After you’ve set the ball rolling, don’t stop. Keep engaging with new as well as existing customers and regularly track their engagement. Post and re-post popular content, be up-to-date and don’t spam your clients with unnecessary posts. Your audience should feel eager to follow you so it is your prerogative to consistently provide them with fresh content.

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