Significance of Analytics in CRM
Significance of Analytics in CRM Customer relationships evolved tremendously in the last decade. The customer-business dynamics are constantly changing and ushered in an era of integrated and intelligent customer relationship management. Customers today are more tech-savvy and look for instant gratification. CRM (customer relationship management) software is evolving to capitalize on big data analytics by relying on insights and statistics of prospects to create actionable roadmaps to service customers. The power of analytics in CRM provides a plethora of opportunities for the business. It incorporates customer information in an intelligent way and creates insights on customer values, spending, and interests. CRM analytics enables businesses to create strategies that lead to more satisfied and loyal customers. It is done in every aspect of business as described below: Customer Analytics: It is one of the basic analytics used to evaluate the customer knowledge base. It offers bus