Lead Generation Idea | What are the various steps in the sales cycle
What are the various steps in the sales cycle? The sales process is an inseparable part of your business as the revenue generation depends on it to a major extent. If we talk particularly about the b2b sales environment then the sales cycle can be described in the following steps. Lead Generation: The very first step of the sales cycle is a lead generation which is possible through many ways like inbound marketing or outbound outreach. Lead Qualification: The second step is by evaluating the needs and expectations of the buyer and relating it to your business products and services. Checking if the lead’s requirement matches your business products or not. Accordingly, classifying a lead as a sales qualified lead. Lead Nurturing: Educating leads on your business products and services by emailing them relevant content that helps them to know your products and services in detail. And encourage them to take product demos or free trials. Lead Engagement: Engaging the leads