Lead Generation Idea | What are the various steps in the sales cycle

 

What are the various steps in the sales cycle?

The sales process is an inseparable part of your business as the revenue generation depends on it to a major extent. If we talk particularly about the b2b sales environment then the sales cycle can be described in the following steps.

Lead Generation:  The very first step of the sales cycle is a lead generation which is possible through many ways like inbound marketing or outbound outreach.

Lead Qualification: The second step is by evaluating the needs and expectations of the buyer and relating it to your business products and services. Checking if the lead’s requirement matches your business products or not. Accordingly, classifying a lead as a sales qualified lead.

Lead Nurturing:  Educating leads on your business products and services by emailing them relevant content that helps them to know your products and services in detail. And encourage them to take product demos or free trials.

Lead Engagement:  Engaging the leads by offering them product demos and free trials of products and services.

Sales Deal Negotiation: Addressing the issues and objections of leads related to the product’s features and price and nurturing the lead into buying.

Sales Deal Closure:  Closing the deal by converting leads into customers by making them buy your products and services.

Repeat Business:  Try to upsell or get referrals from your customers. Ask for recommendations.

 

 

What are some useful tools to automate business processes?

In the digital era of business automation, managing leads manually is a lengthy and time-consuming process. Often, it invites a lot of discrepancies if done manually and becomes a herculean task for a single person to analyze and categorize leads in real-time based on a database, though it’s precisely the type of activity that machines love. Tools like Salezshark CRM can help you automate various business processes like sales, marketing, and reporting.

It offers a unified portal to businesses that make the sales and marketing process easy, it automates and streamlines sales and marketing daily workflows, and closes more deals by offering a 360-degree view of leads. It enables companies to automate the sales and marketing of products and gets all sign-ups aligned in a fully customized sales pipeline. It enables the sales and marketing executive of businesses to cultivate a strong relationship with promising leads and get more customers on board.

SalezShark CRM plans, tracks, and organizes sales and marketing activities. It helps sales and marketing executives in scheduling - meetings, calls, demos, and email for promising leads and existing customers and also keep everyone updated with every activity that sales and marketing executives perform.

This automation software also offers some smart data-driven insights with daily, weekly, and monthly real-time sales and marketing campaigns’ reports that help in tracking the progress of a business. These reports boost the chances of reach expansion and improve the chances of turning them into customers.

Hence, SalezShark CRM offers your business a competitive edge over your competitors by automating all the processes and an opportunity to build strong relationships with promising leads so, they will choose your business, not others.

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