How to Acquire Data-Driven Email Marketing
How to Acquire Data-Driven Email Marketing?
Email is one of the primary digital advertising tools and
marketing, but it's essentially the least used personalized channel. It
provides direct outreach to your market 24/7 and helps you stay on top of your
mind throughout your gross sales segment.
However, email advertising and marketing will be complicated
with round-robin issues, open payments, spam laws, and more.
Also, many email entrepreneurs don't see the big picture.
Email marketing doesn't end once the email is opened. Understanding what
happens after an email is opened is just as crucial in monitoring your email
campaign's effectiveness.
We knew we wanted a data-driven method in our email
campaigns to hack success to go first when we attempted to set up our Email
marketing and advertising technique.
Our Initial Email Advertising Dilemma
Once we launched our first email campaign with CleverTap, we
had over 40K contacts year round from our website, blog, social media networks,
referral advertising and marketing, AdWords, and opportunities. More than
10,000 ad and certified marketing links are added to our database each month.
We use HubSpot for our email advertising and marketing campaigns to drill down
on click maps.
At this level, I decided to dedicate someone to do Email
marketing and cultivate (higher conversions) full-time. I raised my hand and
gladly accepted.
Seeing so much information at once can be overwhelming. One
thousand emails were sent out to over 40,000 contacts and many ongoing
campaigns. So I began the arduous journey of figuring out the model, performing
A/B evaluations, and creating a conversion technique.
Over the next few months, I discovered many ways to use
analytics to make more brilliant email advertising and marketing choices.
The value of good email marketing and advertising
Despite the scepticism of many entrepreneurs, email is one
of the most effective Email marketing techniques. Email Monday found that every
penny invested in email generates a return of $44. That's a phenomenal return
on investment.
American Entrepreneurs found that the median ROI for email
is 122%, more than four times the growth of paid search, social media, and
spam.
Engagement and market penetration are skyrocketing. While
various communication strategies are accelerating options, every business sends
billions of emails every day. From B2B to healthcare, banking to e-commerce,
all companies rely on this channel to increase conversion rates.
Email marketing and Advertising can bring huge profits to
your company. But it's getting harder and harder every day.
It's effortless to get advertising and email marketing
illegal. That's why you need to take the time to understand how to set up the
right questions from the start.
Conclusion
Our advertising and marketing team believes in creating a
process that can be digital, logical, and simple. We know you'd like to see the
progress of optimizing our Email marketing and advertising efforts, and we can
take a look and improve.
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