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How does FMCG CRM software help your FMCG brand to get recognized?

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Brand awareness is a key performance indicator. It helps you understand how your brand is performing among the targeted audience. FMCG CRM Software can help you in creating strong brand awareness among your customers. Brand awareness also helps companies establish their brand equity which is nothing but the brand's value, which is primarily about the customer's experience with your brand.   If you have just started your journey, then brand awareness is very important as it is the first step of the marketing funnel and a crucial one. If it is done properly then it lays a solid foundation that will help you in acquiring customers.   Some positive aspects of Brand awareness are:       ●    Higher price due to higher perceived value ●    Ability to expand business ●    Higher stock prices ●    Greater social impact How to build brand awareness using FMCG CRM Software? Creating brand awareness is neither an easy nor an overnight journey. It is a customer’s experience of associating