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Basics about Marketing Intelligence & Relationship Intelligence

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  Basics about Marketing Intelligence & Relationship Intelligence What do you mean by marketing intelligence? One of the most crucial aspects affecting an organization’s ability to stay ahead of the competitors is to have a global understanding of all its competitors. Along with this, there is a need to understand the state of its industry and the transforming consumer. This information is enough for the marketers to assess their tactics and hence optimize future campaigns based on their business insights. Why is MI Important? Marketing intelligence can be used as the guiding light for taking important teams’ decisions. By gathering and analyzing relative data about customer behaviours and industry trends, marketers can attain a holistic understanding of what is working and what is not working. It can be advantageous for businesses to stand ahead over competitors and educate them about their current target audience to sell their various products.   It can also be util