The Fourth Industrial Revolution is Changing Marketing – Here’s What You Should Know
The Digital Transformation Economists and futurists alike are in agreement of one thing: We are currently witnessing the fourth industrial revolution. After the democratization and spread of electronics, it made sense that the next step for humanity to take was the integration of information technology into our daily lives. At face value, it seems like this just means that personal computing is more popular than ever before. There’s no arguing this point as the evidence is clear that the world has never produced more computers in history and the usage of computing devices is the highest it’s ever been. But beyond just surface level analysis, information technology has transformed everything in our lives. Think of objects that you’ve purchased recently that aren’t electronics. Even the most basic of items have benefited from the explosion of Information. More specifically, data analytics has given companies the ability to track buying behavior and consumer patterns, including the dat