Dos & Don'ts of Emails to follow during the Pandemic
Dos & Don'ts of Emails to follow during the
Pandemic
Marketing during the pandemic has become a herculean task for brands.
Despite economic fallout and the global health crisis businesses need to
communicate clearly and honestly with their customers now more than ever. With
a huge number of employees working from home, and so many businesses having
dispersed workforces, email has never been so important. However, it is
important to know what are the dos & don'ts of emails to follow during the
pandemic.
Here we are with a few measures to follow while creating and sending
emails to your customers during a pandemic situation.
Don’ts:
Don’t send emails just to express
solidarity
Obviously yes we all are sailing on the same boat but using the global
crisis like any pandemic as an opportunity to build rapport is not advisable.
You must apply more of a realistic approach in your emails rather than just
simply sending emails to express solidarity. Because once the crisis is over
you will be remembered as a fake friend, not the one who genuinely concerned.
Don’t send emails like "we hope
you're fine in this crisis"
Refrain yourself from creating and sending emails that begin with asking
recipient health and ends with your agenda of selling or marketing any product
or service. This approach is always offensive and during the time of pandemic
situations, the faux concern seems beyond insensitive.
Don’t send sales-oriented emails
Another measure to keep in mind during a pandemic is not sending
sales-oriented emails entailing sales-specific words like free, guaranteed or
highest-quality. Stop luring the consumers as these tactics are obsolete,
consumers are way smarter now and know what’s good for them and what’s not.
Don’t send emails asking for payment
even if it's late
No doubt to run a business you need a good cash flow and during a
pandemic, you must be worried about your business cash flow. But during such times you need to be a bit
patient and wait for the right time to ask for a payment. On a humanitarian basis
give your customers some time and don’t send emails asking for payment even if
it’s late.
Dos:
Send emails with the subject line
"How can I help?"
During a situation like a global crisis, your chances become your
customers. You should leave no chance in offering help to your customers
especially the times when your competitors are struggling to figure out how to
function under pandemic circumstances. If you think you can offer help to your
customers through your business then send emails to them with a subject line
offering help.
Send emails like "What I can and
can't do right now."
Yes, it might be difficult for you to run a business as usual during a
pandemic situation. But if your clients rely on your products or services and
you fail to fully provide them those products or services, then it is highly
advisable you clearly explain your customers regarding what you can provide and
what you cannot.
