How to Create a Sales Pipeline While Working from Home
How to
Create a Sales Pipeline While Working from Home
The
COVID-19 outbreak is first and foremost a human tragedy impacting on the global
economy with hundreds of companies locked down. Employees are left with no
option but to work from home. During such difficult times as the sales and
marketing professionals to build a robust sales pipeline is often an uphill
battle and can be a bit complex process.
Right
from cold calling to building target-oriented email marketing campaigns or
creating landing pages or posting blogs on websites and interacting with
consumers over social media portals; you must leave no stone unturned in
creating a robust sales pipeline while working from home. So let’s dig into a
few effective tips that help you create a sales pipeline while working from
home:
Cold Calling & Get Referrals: Only call high levels. Do not waste your
time right now with people below the decision line. Work on the recommendations
from an existing client that will facilitate your initial sales conversations
because these are warm or even hot leads. It makes sense that you would want to
take what is often the quickest path to a closed sale.
Capitalize on COVID to Build Rapport: Nobody wants to be on a cold call so, get
to the point of why exactly you are calling them. This is an opportunity to set
you apart in these uncertain times. Ask your prospects about how they are doing
with this. Try to build rapport with your prospects by just asking how things
are in their home city or talk about the long lines at grocery stores. Be
human.
Set Email Marketing: Another practice that can build a robust
pipeline is by setting email marketing campaigns that encourage the recipient
to take an interest in your business products and services. For example, you
can offer some lucrative offers and discounts on your products and services
that compel the recipient to take an interest that eventually helps in creating
a robust sales pipeline.
Blogs & Landing Pages: Practise Inbound marketing strategies
where you can entice consumers to take an interest in your products and
services through informative blogs and landing pages. Give a link to a landing
page in your blog with the help of the CTA (Call to Action) button that directs
the consumer to the landing page. On the landing page, consumers can fill their
contact details and sales professionals can contact them to explain products
and services in detail.
Use Social Media: To ensure a steady flow of new leads,
you’ll need to proactively identify new sources of prospects. You can do this
by interacting with the visitors who have shown interest in your business
social media portal. Communicate with them on these social media portals and
generate curiosity among them regarding your business products and services.
Hence,
the top of the funnel objective is the same as always - book meetings. Ensure
that you will keep following these practices throughout the quarantine by
filling the pipeline so you can work on them once the business gets rolling
again.
