Integrate Email Marketing with CRM
Get a new approach to connect with the leads by
personalizing the marketing campaigns with CRM data and amplify your sales.
Email marketing is one of the proven marketing
techniques and a useful tool to communicate with the prospects that matter to
the business. Email marketing helps businesses to position products and
services in front of the target audience effectively. It enables sales and
marketing reps to fetch good sales and revenue. Email marketing also evolved
with the pace of time. The arrival of marketing automation tools and advanced
features has completely changed the dynamics of e-mail marketing. The
integration of email marketing with CRM came out to be as one of the most
successful marketing strategies generating enhanced sales and better revenue
for businesses nowadays.
The integration of email marketing with CRM eases
the work of the sales and marketing team. With this integration, email
marketing makes the best use of CRM tools to produce a more personalized,
effective email for prospects and existing customers. The sole purpose behind
it is to stay connected with the leads and existing customers and to be at the
top of their minds always. Email marketing at present is one of the effective
ways to communicate with the prospects and promoting new products and services
to existing customers. Introduction of email marketing CRM software offers
ample of benefits & advantages to businesses in building the relationship
with the prospects and also nurturing a strong relationship with existing
customers.
In the market, today, to survive in the
competition, Personalization is the key to business success. Email marketing
software offers a wide variety of customizable email templates that helps the
sales and marketing representatives to build personal connections with the
prospects and existing customers. Email marketing CRM software offers advanced
analytics. The advanced analytics of email marketing CRM software enables sales
and marketing professionals to track and nurture the leads in less time with a
better outcome. These advanced analytics also gives clear results of email
marketing campaigns performance in the form of emails’ open rate, click rate,
and the number of people who subscribe and unsubscribe the emails.
Benefits of Email Marketing
Email marketing CRM software offers a strategy
based on personalization by knowing the buyer’s buying preference in advance
and then crafting the personalized email that suits the individual buyer’s
preference. In this manner, email marketing software allowing for more accurate
lead targeting. Sending personalized emails to leads that directly apply to the
requirements of each individual lead makes a massive difference and generates
higher conversions. Let us look into a few facts proving that email marketing
is effective:
Email marketing is action-oriented: We are living in the digital age of
communication and grown up with using emails. In our school days, we learned to
manage the emails we get, whether it is replying, forwarding, or clicking on
them; each email is going to incite some sort of action. As we know, an email
is an organic and efficient way to bring direct traffic to any website, which
is a good practice to undertake when trying to establish a business, get
traffic, and drive better sales. It is one of the useful marketing techniques
generating better results immediately by keeping multiple calls to action in a
single email.
Email marketing is measurable: Email marketing is highly measurable
and produces results swiftly, which is, most of the time, measurable. By saying
the results are measurable means that with these results, you can track the
open rate, click rate, and the number of people who subscribe and unsubscribe
the emails. SalezShark CRM offers the same features of email marketing that
enable the businesses to gauge, track, and monitor the results; it also enables
businesses to learn even more valuable information about their prospects so
they can have a better understanding in which to improve for future email
marketing strategies.
Personalization and segmentation is
easier:
Nowadays, email marketing software enables businesses to personalize business
emails based on the first and last names of the prospects. As per one random
study, personalized emails generate a 14% increase in CTR (Click through Rate)
and a 10% increase in conversion. Also, personalized subject lines generate a
26% higher open rate. Email marketing software nowadays also tracks Buyer’s
Journey. Businesses now can send relevant emails as per the buyer’s
requirement. It enables businesses to offer the right product at the right time
in front of the relevant buyer, which guarantees higher conversion rates and
lower unsubscribe rates.
The popularity of Smartphone: Most of the people today are
connected through Smartphone, and they use Smartphone for many different
activities throughout the day involving checking on emails and maintaining
communication and correspondence. It doesn’t matter people are traveling or
waiting for a meeting to begin, or see some downtime, they have access to their
smart phones so they can easily check their emails while they are on the go.
Checking email is one of the most used daily activities on a Smartphone, which
brings us to an average of approx. 90% of people using their smart phones to
check their emails.
Thus, email marketing is not dead yet and still a
very feasible form of communication and marketing for businesses, and without
it, businesses could be losing a substantial audience and lose out on some
lucrative opportunities.
How to Start Email Marketing?
Most of the business faces a hard time in finding a
way to start email marketing. Though email marketing is an old concept;
however, with advanced technology, multiple changes have taken place in email
marketing strategies and to do it more effectively. Let us look into a few
things that businesses should do when starting any email marketing campaign:
Select an email marketing service
provider
If you are keen to start an effective email
marketing campaign, then you must select the most appropriate email marketing
service provider. It is the best way to leverage email marketing automation to
deliver emails to large groups of contacts or subscribers effectively.
Businesses can get a plethora of professional email templates and tools that
help to enhance and manage the email list, and also various tracking features
that generate various reports on email campaigns performance in the form of email’s
open rate, click rate, and the number of people who subscribe and unsubscribe
the emails.
Gather contacts for email marketing
list
Most of the businesses have their contact database
that can be used to start making an email list. You can start email marketing
campaigns with your existing customers with whom your relationships are already
established. You can introduce any offer or any new product or service of your
company through an email marketing campaign. Even if you are a start-up company
and don’t have a huge contact database, don’t need to worry. In your email
marketing campaigns, you can keep an option to Sign-up for your products or
services. Adding an online Sign-up form encourages your email viewers to fill
them that eventually enrich your contact database. Apart from this in the
market, there are a few reputed database providers who can help you with the
most relevant and accurate data as per your business needs. Buying a database
from any data provider is also an option to gather contacts for your email
marketing list. But always keep in mind that email marketing is not only an
option to sell your products or services, but it is one of the most effective
ways to build and nurture strong relationships with your leads and existing
customers. It would be better if you send emails to the people who are
genuinely interested in buying something similar to your business products and
services. It will be sheer wastage of time if you are blasting out the emails
to people who are least bothered about your products or services.
Add contacts into the email marketing
account
To start with an email marketing campaign, the very
first thing that you need to do is to open an account and then onwards add your
gathered contacts in that email marketing account. There are various options to
add contacts by importing the contacts from your existing spreadsheet or right
from a Gmail or Outlook account.
You can also segregate these contacts based on
their buying preference and their geographic location and so on. This will help
you to create more targeted email marketing campaigns as per customers’
specific interests.
Set up your welcome email
As we know, the first impression is the last
impression, so while crafting the welcome email of your business, you must not
leave any stone unturned in making it most impactful. Your business emails
should be highly engaging and must urge the leads and existing customers to buy
from you. While setting up the welcome email, start writing with a warm
greeting, give a brief overview of what they can expect from your products and
services, and offer them a value proposition right away. Once the welcome email
is crafted, send it to all your contacts.
Create a reusable email template
Email templates offer great help while crafting
professional emails. You don’t need to be a designer; you can use
beautifully-designed professional emails that look good on any device. From a
wide variety of template, you can choose any as per your business needs. These
email templates are highly customizable, so they can be reused as well. You
must ensure that an email template you choose must look good on any device, the
layout of an email template should be clean, eye-catching, and must deliver
your message across fast. It is extremely important that your email template
should be mobile-responsive.
As these email templates can be easily customized
so you can also add your Business logo
at the top of the email and linking the logo image back to your website’s
homepage. You should also add your business’s signature colour and add email
footer with your business name, contact details, and hyperlinks to your various
social media platforms.
Craft persuasive messages
Crafting persuasive messages is the most
challenging part for most of the businesses. Having a face-to-face conversation
and writing the same in a message is a difficult part. But writing a message
that is more based on a conversational tone delivers the essence of message
fast. Let us look at how you can craft a persuasive message by keeping the
following things in mind:
·
What is your business offering? - Headline
·
How will it help the user? - Message body
·
What should they do to know more? - Call to action
Simply follow these three things while crafting a
persuasive message, and surely it will generate your leads and existing
customer’s interest in your products and services.
Impactful subject line
The subject line of your email creates a very first
impression of your message. It is something that your subscribers see even
before they open the email. The subject line of your email should be good
enough that urges the subscriber to open it. Ideally, it should be crisp and
snappy of around 40 characters. You can also catch the attention by asking a
compelling question in the subject line that generates curiosity and hence
increases the open rate of your email.
Test before you send
Humans are bound to make an error. So it is highly
advisable to check the email in term of spelling and grammar mistakes before
sending it. If you are doing it for the very first time then also recheck what
if you missed on adding any important link. You can also send the prepared
email first to your business staff to be double sure before sending it to leads
and existing customers.
Send an email at the best time
Timing plays a vital role while sending emails to
clients and leads. It is one of the major factors that decide the success rate
of your email campaign. Every client or lead is different, and the most appropriate
time to send them email differs too. You must keep their geographic locations
in mind and then decide what the most appropriate time to send emails is.
