How to Draft a Winning Email
How to Draft a Winning Email
Every
day, we send business-related emails to our customers, colleagues, and beyond.
But are you sure that you are drafting the best emails that revolve around your
business and help you establish meaningful relationships? If not then you must
know best practices to follow, in making the right impression. The significance
of first emails plays a vital role in both B2B and B2C environments. So if you
wish to draft winning emails, want to grab the email receiver’s attention and
convince them to reply then you need to follow certain best practices that are
as follows:
Personalized Subject Line
A
personalized subject line plays a vital role in drafting a winning email and
increases its open rate. The subject line of your e-mail should be precise,
readable, and should directly meet the recipient’s needs. As per one random
survey, personalized subject lines generate a 25% higher open rate. Besides
this, it is also a well-known fact that 48 percent of recipients open an email
based on the subject line. So make sure you talk about the recipient’s interest
in the subject line that entices him/her to open an email. For example, you can
start with a subject line like, “Hello! I
have an idea (Topic of Recipient Interest)”. Most of the people are always
interested in free knowledge or any good to know information that helps them in
their domain of interest. When recipients get an e-mail with such a subject
line that offers an idea that helps them in their domain, they definitely would
love to know more about it and open the e-mail.
Start your Email by Introducing Yourself
Starting
your email with a quick introduction of yourself is a good practice to write a
winning email. It is important to follow as in many cases there are chances the
people you’re sending the message don’t know you at all. Besides, this also
lets your email recipient know that the email they received is from a real
person and it’s not spam.
Tell the Benefits
Another
best practice to draft a winning email is to keep an idea in mind that the
recipient is the centre of the universe, so while drafting an email talk about
their issues, challenges and suggest possible solutions to them. This approach
works great because here you let the recipient know the benefits they can get
right away by reading your email.
Mention How You Found Them
In most
of the scenarios, people feel more comfortable connecting with someone who
comes from a mutual connection or through any reference. Also, people would
also like to connect with others if there is something in common between them
like industry, business or interests. Therefore, it is a best practice to
mention in your email that how you were able to find the recipient. For example,
you can mention the person’s name who gave the recipient’s contact information
on LinkedIn.
Always End with a Personal Note
Another
important aspect to consider while drafting a winning email is to thank the
recipient for the time they took to read your email to the end. Ask them for
permission to follow-up if you don’t hear from them for some time, which would
be a good practice to follow. Besides this another important thing is to end
your email with a CTA (Call to Action) button that helps recipients to contact
you, Your CTA can be something like “Contact
Us” or “Know more”. Textual CTA’s
like these enhances the chance of a recipient replying to your email.
Your
first email creates the first impression on the recipient’s mind and it is
tremendously important, so you must leave no stone unturned in making that
impression right. Hopefully, these best practices will help you to draft
winning emails and attract a lot of replies from your email recipients.
