Which CRM is best for Inbound Marketing?
Which CRM is best for Inbound Marketing?
In the
presence of so many different CRMs software available in the market, it becomes
a very difficult activity in finding the best CRM software. Most of the brands
find CRM systems to be complicated and difficult to implement. But as a matter
of fact, CRM software is only complicated when the CRM vendor chosen by you
built one application that fits the requirements of thousands of customers. As
we know, one size doesn’t fit all, and every brand or business is different in
different industries and domains. So CRM software can be user-friendly and
straightforward depending on the level of customizations it has that suits your
business requirements. If you have the freedom to customize the CRM according
to your business requirements and if it is user-friendly, then online CRM
software is easy to implement.
Identifying
and attracting leads, boosting conversions, and establishing a strong
connection with customers and clients does not have to be complicated.
Sometimes, it is as simple as formulating a strong inbound marketing plan for
business by using any powerful and effective online CRM software. However, it
is just a part of a larger picture. It is also important that you must
implement the industry’s best practices in your business.
Online
CRM software is designed to cater to the requirements of all sizes of
businesses, from small to large enterprises or anything in between. A perfect
and powerful CRM for Inbound marketing is a kind of software that is created to
aid marketers and sales teams to keep track of contacts and manage leads. It
allows stimulating, capturing, and nurturing leads from all available sources
like email marketing campaigns, websites, chat, and telephony. It is simple for
users to prioritize opportunities as well as design more targeted marketing and
sales strategies. It allows users to get access to features such as advanced
lead scoring, interactive pipeline management, behaviour-based segmentation,
and conversation tracking. It should also give insights on different aspects of
business operations as it includes revenue analytics, sales activity reports,
and deal status tracking, and so on. The platform should have open API
capabilities that allow it to blend seamlessly with almost any other software
ecosystem.
It should
also provide access to real-time smart campaign analytics and detailed insights
on the best performing campaigns in a few clicks. Online CRM software offers
help in tracking emails and downloads the list of active receivers while
keeping track of email open rate, click rate, drop rate, and bounce rate.
Besides this, online CRM software offers various dashboards that give a
detailed picture of the KPIs relevant from the perspective of Sales, Marketing,
and Business activities. These reports are dynamic in nature that allows you to
have the real-time statistical data on your fingertips by providing business
insights in the simplest of format, using tables, charts & graphs. These
real-time insights facilitate tracking of overall business performance,
analyzing trends, and identifying potential issues before they affect business.
Besides,
above all aspects here, we must also ensure the usefulness of online CRM
software is not just simply making the life of sales and marketing executives
easy but also helping customers and clients to contact the businesses swiftly.
Customer retention & satisfaction is also one of the main reasons to use
online CRM software. By using CRM software, all activities entailing marketing
and selling products or services to customers can be streamlined. It enables
your sales and marketing representatives to quickly resolve customers’ issues
by retrieving all activities concerning that customer, including previous
purchases and anything that might help in finding a quick solution. These quick
resolutions build trust for your brand among customers and enhance customer
retention.
