Top 10 CRMs for Small & Medium Enterprises
Top 10 CRMs for Small & Medium Enterprises
One of
the latest technologies that have transformed the way of selling and marketing
dramatically is CRM-Customer Relationship Management. It harnesses the power of
Artificial Intelligence (AI) and business automation that simplifies the job of
sales and marketing representatives and also facilitates businesses to acquire
leads, nurture them and turn into valuable customers quickly. CRM-Customer
Relationship Management system plays a vital role in enhancing the businesses
productive growth by automating their regular tasks, enhancing lead
conversions, offering intelligent insights in the form of real-time reports of
sales and marketing campaigns’ performance and eventually increasing the sales
and generating a higher return on investment (ROI).
CRM
(Customer Relationship Management) is the most buzzword these days. It is the
most talked word in the tech-world nowadays. The dynamics of sales and
marketing is ever-changing, and it has been changed dramatically in the past
few years. The tactics and techniques of sales and marketing have changed now.
The arrival of new and advanced technologies like CRM software, sales
automation, marketing automation, artificial intelligence has completely
transformed the way of acquiring the leads, nurturing them and converting them
into leads.
CRM
software offers a unified portal to the sales and marketing team, where they
can automate various manual and tedious tasks. Prior to this, it was a
herculean-task for the sales and marketing representatives to drive various
sales and marketing manual and tedious tasks. Most of their time and efforts
were going in vain to complete these activities and also chances of making
errors were higher. However, with the arrival of Customer Relationship
Management, it becomes a cake-walk for the sales marketing team to automate
their manual, repetitive and tedious tasks. This also resulted in saving a lot
of time for the sales and marketing team that allows them to focus more on
established connections with leads, nurturing the leads and converting them
into customers quickly. Let us look Top 10 CRMs for small & medium
enterprises:
SalezShark
One of
the fastest-growing brands in the CRM world is SalezShark; it is an ideal
choice right from the start-ups to small and medium enterprises. SalezShark -
CRM software is exclusively designed to manage all the business manual tasks,
activity updates, sales automation, invoicing, daily timesheet, email
marketing, marketing automation, support system, task management, track your
sales, sales forecast, and much more at a single platform.
With
SalezShark CRM, the possibilities are limitless. It provides the ultimate
toolset to build relationships, maximize engagement, and drive business growth.
SalezShark offers a unified sales and marketing platform designed to help you
and your team successfully run and grow business. It also offers:
Get Flexibility to Meet any Business
Requirement
Regardless
if you’re a single or multi-channel business, it offers flexibility to address
any business workflow or requirement.
Enjoy a 360° View of Your Customer
Know your
customer journey and offer a superior customer experience by tracking, which
leads to convert into opportunities and which opportunities close into
customers.
Launch Intelligent Sales Campaigns
Create a
sequence for your sales activities, or shuffle them up based on a recipient’s
behaviour.
Besides
the above benefits, SalezShark provides handhold support to all your sales and
marketing activities. They provide a respective account manager to support you
in creating a lead, accessing reports, and scheduling email campaigns. The
cherry on the cake is they charge 0% fee on all training sessions and live
tutorials, right from your boarding to the access of the sales automation
platform to manage your sales account extensively. It is also highly
customizable as per the business and industry requirements and very affordable
too.
Hubspot
Hubspot
CRM can be used by small & medium enterprises to push business transactions
by increasing the total amount of sales possible while curbing down on
excessive work. It can be used by anyone, installed even on handheld devices,
so users can have access to the CRM anywhere at any time. Sales automation
feature is a major benefit of this CRM because users can focus on other aspects
of driving their business and keeping in touch with partners while all the
sales happen.
Salesforce
The
Salesforce customer relationship management (CRM) offers applications to small,
midsize and enterprise organizations, with a focus on sales and support. This
CRM has an ability to include sales management, marketing automation, partner
relationship management and customer support. These powerful features facilitate
businesses in managing customer accounts, identify sales leads, conduct and
analyze marketing campaigns and offer service post-sale.
Salesforce
CRM enables users to sync all contacts, calendars, emails and tasks in both
applications. It helps small businesses to enable users in managing contacts,
track sales deals, manage tasks and events, nurture leads and evaluate
performance. This CRM’s enterprise edition includes call scripts, team-selling
functionality, business workflow, setup approval and automation, custom
applications and API integrations.
Zoho
Zoho
provides a cloud-based customer relationship management (CRM) system that is
highly customizable as per the requirements of small and medium enterprises.
Its graphical user interface comes with CRM tools such as sales and marketing
automation, customer service and a help desk, product configuration and
reporting and customer analytics. This CRM provides users with multi-channel
support, enabling organizations to connect with their clients through email,
live chat, phone and social media platforms. The gamification feature of this
CRM
enables organizations to gamify their sales process and reward employees who
achieve their sales targets. The mobile edition offers users access to sales
tasks and customer information on handheld devices like iPad, iPhone and
Android devices.
Freshsales
Freshsales
offers a cloud-based customer relationship management (CRM) system that
facilitates organizations across multiple industry verticals to manage their
interactions with potential prospects and existing customers.
The major
features of this CRM include one-click phone, sales lead tracking, sales
management, event tracking and the list is endless. This CRM works great in
sending personalized bulk emails from the system and then keeps track of
activities on these emails. The inbox automatically prioritizes emails from
contacts and leads that are waiting for a response.
This CRM
also keeps track of the web pages that leads are interacting with and then
segregate contacts based on their behaviours. This CRM’s lead scoring feature
ranks lead based on that data and also prioritize those with a higher score
over those that require nurturing further. It also offers a 360-degree customer
view entailing full details of existing customers and sales qualified leads,
including all interactions, touchpoints, appointments, and activities.
Bitrix24
Bitrix24’s
customer relationship management (CRM) system offers a great portal where
businesses can streamline and track interactions with potential leads or
existing customers and partners. This CRM enables users to log and manage
client interactions, capture and store lead data, generate sales reports and
perform segregation of target audience. It has a feature to feed leads received
from a user’s website directly into the CRM. Users can then create email
templates, send individual or group emails to sales qualified leads, capture
notes on client interactions, fix meetings and assign activities.
In this
CRM, users can also create personalized invoices for leads and existing
customers by automatically inserting customer information and then onwards
sending emails to them directly. It also offers a great functionality of sales
funnel that gives an overview of sales transactions in progress and their
respective stages. Various sales dashboard of this CRM helps sales reps to see
how many deals they’ve closed or achieved. How many leads haven’t been invoiced
yet, and they can also check their rating in comparison with other sales reps.
Nutshell CRM
The
customer relationship management system is one of the most essential and often
overlooked aspects of small and medium business management; however, Nutshell
CRM makes sure to cover these areas that need a bit more attention in the sales
pipeline. This CRM is an ideal choice for small and medium enterprises that are
involved in the B2B sales process, and it offers greatly advanced functions
that make this CRM perfect for optimizing sales and marketing workflows. It
gathers everybody in the organization at a single platform for seamless
communication, and it consolidates contact lists and email interactions, so
nothing ever gets missed.
Insightly
It is a
good CRM for small and medium enterprises. The feedback from its users is great
as it offers great integrations. Insightly CRM helps the sales and marketing
reps to be nimble during various workflows. It works great by automating sales
and marketing tasks that help sales and marketing reps to focus more on core
sales and marketing activities. It saves a lot of time and gives more time to
the sales and marketing reps in nurturing the leads. Any start-up who wishes to
try this CRM can opt for a free trial to know its various advantages.
Pipedrive
Irrespective
of the size of the organization, all the businesses need help in regularising
their workflows and fetch good sales. Pipedrive is an excellent CRM for
start-up, small and medium enterprises. Pipedrive is very popular among
start-up businesses as it offers some of the most useful tools for channelizing
the sales process while also working to enhance business growth as quickly as
possible. This CRM available in multiple service packs; businesses can easily
choose any service pack as per their business requirements.
Sugar CRM
Sugar CRM
is also known as one of the leading start-up CRM systems. It offers a great
versatility that it can be scaled from the beginning to grow as your business
does. This CRM is pocket-friendly, and it is based entirely online for easier
and seamless implementation and usage. It has the capability to streamline
contacts and establish seamless communication both internally and externally.
These
were the few features and benefits of the top 10 CRM-Customer Relationship Management
systems improving the business growth of start-ups and small and medium
enterprises; however, the list is endless and comprehensive. Effective and
powerful CRM software with a combination of sales automation and marketing
automation is a basic need of any organization nowadays. CRM software acts as
bliss to build an impeccable relationship with leads and existing customers. It
helps to bring all your leads and contacts to store and manage all information,
which makes life easier for everyone, including your customers, who get better
and faster service as you begin to contemplate their requirements more
accurately. So opt for a CRM that suits your business and industry requirements
and reap out the maximum benefits in the form of better sales and enhanced ROI.
