Top 10 CRMs for Small & Medium Enterprises

Top 10 CRMs for Small & Medium Enterprises

One of the latest technologies that have transformed the way of selling and marketing dramatically is CRM-Customer Relationship Management. It harnesses the power of Artificial Intelligence (AI) and business automation that simplifies the job of sales and marketing representatives and also facilitates businesses to acquire leads, nurture them and turn into valuable customers quickly. CRM-Customer Relationship Management system plays a vital role in enhancing the businesses productive growth by automating their regular tasks, enhancing lead conversions, offering intelligent insights in the form of real-time reports of sales and marketing campaigns’ performance and eventually increasing the sales and generating a higher return on investment (ROI).

CRM (Customer Relationship Management) is the most buzzword these days. It is the most talked word in the tech-world nowadays. The dynamics of sales and marketing is ever-changing, and it has been changed dramatically in the past few years. The tactics and techniques of sales and marketing have changed now. The arrival of new and advanced technologies like CRM software, sales automation, marketing automation, artificial intelligence has completely transformed the way of acquiring the leads, nurturing them and converting them into leads.

CRM software offers a unified portal to the sales and marketing team, where they can automate various manual and tedious tasks. Prior to this, it was a herculean-task for the sales and marketing representatives to drive various sales and marketing manual and tedious tasks. Most of their time and efforts were going in vain to complete these activities and also chances of making errors were higher. However, with the arrival of Customer Relationship Management, it becomes a cake-walk for the sales marketing team to automate their manual, repetitive and tedious tasks. This also resulted in saving a lot of time for the sales and marketing team that allows them to focus more on established connections with leads, nurturing the leads and converting them into customers quickly. Let us look Top 10 CRMs for small & medium enterprises:

SalezShark

One of the fastest-growing brands in the CRM world is SalezShark; it is an ideal choice right from the start-ups to small and medium enterprises. SalezShark - CRM software is exclusively designed to manage all the business manual tasks, activity updates, sales automation, invoicing, daily timesheet, email marketing, marketing automation, support system, task management, track your sales, sales forecast, and much more at a single platform.

With SalezShark CRM, the possibilities are limitless. It provides the ultimate toolset to build relationships, maximize engagement, and drive business growth. SalezShark offers a unified sales and marketing platform designed to help you and your team successfully run and grow business. It also offers:

           

Get Flexibility to Meet any Business Requirement

Regardless if you’re a single or multi-channel business, it offers flexibility to address any business workflow or requirement.

Enjoy a 360° View of Your Customer

Know your customer journey and offer a superior customer experience by tracking, which leads to convert into opportunities and which opportunities close into customers.

Launch Intelligent Sales Campaigns

Create a sequence for your sales activities, or shuffle them up based on a recipient’s behaviour.

Besides the above benefits, SalezShark provides handhold support to all your sales and marketing activities. They provide a respective account manager to support you in creating a lead, accessing reports, and scheduling email campaigns. The cherry on the cake is they charge 0% fee on all training sessions and live tutorials, right from your boarding to the access of the sales automation platform to manage your sales account extensively. It is also highly customizable as per the business and industry requirements and very affordable too.

Hubspot

Hubspot CRM can be used by small & medium enterprises to push business transactions by increasing the total amount of sales possible while curbing down on excessive work. It can be used by anyone, installed even on handheld devices, so users can have access to the CRM anywhere at any time. Sales automation feature is a major benefit of this CRM because users can focus on other aspects of driving their business and keeping in touch with partners while all the sales happen.

Salesforce

The Salesforce customer relationship management (CRM) offers applications to small, midsize and enterprise organizations, with a focus on sales and support. This CRM has an ability to include sales management, marketing automation, partner relationship management and customer support. These powerful features facilitate businesses in managing customer accounts, identify sales leads, conduct and analyze marketing campaigns and offer service post-sale.

Salesforce CRM enables users to sync all contacts, calendars, emails and tasks in both applications. It helps small businesses to enable users in managing contacts, track sales deals, manage tasks and events, nurture leads and evaluate performance. This CRM’s enterprise edition includes call scripts, team-selling functionality, business workflow, setup approval and automation, custom applications and API integrations.

Zoho

Zoho provides a cloud-based customer relationship management (CRM) system that is highly customizable as per the requirements of small and medium enterprises. Its graphical user interface comes with CRM tools such as sales and marketing automation, customer service and a help desk, product configuration and reporting and customer analytics. This CRM provides users with multi-channel support, enabling organizations to connect with their clients through email, live chat, phone and social media platforms. The gamification feature of this

CRM enables organizations to gamify their sales process and reward employees who achieve their sales targets. The mobile edition offers users access to sales tasks and customer information on handheld devices like iPad, iPhone and Android devices.

Freshsales

Freshsales offers a cloud-based customer relationship management (CRM) system that facilitates organizations across multiple industry verticals to manage their interactions with potential prospects and existing customers.

The major features of this CRM include one-click phone, sales lead tracking, sales management, event tracking and the list is endless. This CRM works great in sending personalized bulk emails from the system and then keeps track of activities on these emails. The inbox automatically prioritizes emails from contacts and leads that are waiting for a response.

This CRM also keeps track of the web pages that leads are interacting with and then segregate contacts based on their behaviours. This CRM’s lead scoring feature ranks lead based on that data and also prioritize those with a higher score over those that require nurturing further. It also offers a 360-degree customer view entailing full details of existing customers and sales qualified leads, including all interactions, touchpoints, appointments, and activities.

Bitrix24

Bitrix24’s customer relationship management (CRM) system offers a great portal where businesses can streamline and track interactions with potential leads or existing customers and partners. This CRM enables users to log and manage client interactions, capture and store lead data, generate sales reports and perform segregation of target audience. It has a feature to feed leads received from a user’s website directly into the CRM. Users can then create email templates, send individual or group emails to sales qualified leads, capture notes on client interactions, fix meetings and assign activities.

In this CRM, users can also create personalized invoices for leads and existing customers by automatically inserting customer information and then onwards sending emails to them directly. It also offers a great functionality of sales funnel that gives an overview of sales transactions in progress and their respective stages. Various sales dashboard of this CRM helps sales reps to see how many deals they’ve closed or achieved. How many leads haven’t been invoiced yet, and they can also check their rating in comparison with other sales reps.

Nutshell CRM

The customer relationship management system is one of the most essential and often overlooked aspects of small and medium business management; however, Nutshell CRM makes sure to cover these areas that need a bit more attention in the sales pipeline. This CRM is an ideal choice for small and medium enterprises that are involved in the B2B sales process, and it offers greatly advanced functions that make this CRM perfect for optimizing sales and marketing workflows. It gathers everybody in the organization at a single platform for seamless communication, and it consolidates contact lists and email interactions, so nothing ever gets missed.

Insightly

It is a good CRM for small and medium enterprises. The feedback from its users is great as it offers great integrations. Insightly CRM helps the sales and marketing reps to be nimble during various workflows. It works great by automating sales and marketing tasks that help sales and marketing reps to focus more on core sales and marketing activities. It saves a lot of time and gives more time to the sales and marketing reps in nurturing the leads. Any start-up who wishes to try this CRM can opt for a free trial to know its various advantages.

Pipedrive

Irrespective of the size of the organization, all the businesses need help in regularising their workflows and fetch good sales. Pipedrive is an excellent CRM for start-up, small and medium enterprises. Pipedrive is very popular among start-up businesses as it offers some of the most useful tools for channelizing the sales process while also working to enhance business growth as quickly as possible. This CRM available in multiple service packs; businesses can easily choose any service pack as per their business requirements.

Sugar CRM

Sugar CRM is also known as one of the leading start-up CRM systems. It offers a great versatility that it can be scaled from the beginning to grow as your business does. This CRM is pocket-friendly, and it is based entirely online for easier and seamless implementation and usage. It has the capability to streamline contacts and establish seamless communication both internally and externally.

These were the few features and benefits of the top 10 CRM-Customer Relationship Management systems improving the business growth of start-ups and small and medium enterprises; however, the list is endless and comprehensive. Effective and powerful CRM software with a combination of sales automation and marketing automation is a basic need of any organization nowadays. CRM software acts as bliss to build an impeccable relationship with leads and existing customers. It helps to bring all your leads and contacts to store and manage all information, which makes life easier for everyone, including your customers, who get better and faster service as you begin to contemplate their requirements more accurately. So opt for a CRM that suits your business and industry requirements and reap out the maximum benefits in the form of better sales and enhanced ROI.