Sales Reps Should Check These Seven Things
Sales Reps Should
Check These Seven Things before Hitting 'Send' On Email Marketing Campaigns
Email
marketing campaigns help massively in presenting the products and services of
the business in front of the target audience effectively. It is highly measurable
and produces results swiftly, which is, most of the time, measurable. It helps
sales and marketing representatives to achieve better sales and ROI. However,
there are seven things that any sales rep should check before hitting “send” on
email marketing campaigns:
Inspect the test email thoroughly:
Inspect your test email thoroughly, check twice if the images are in-line as
expected? Check size if it fits in your screen, and is it readable? Is the text
rendered correctly? Is the font size right? Are the custom colors helpful or
disturbing? Also, open your message on your mobile to check for the very same
things. If you have any tablet or a large monitor, then try them too.
Check the links:
Make sure the links work by clicking on each one. Check if they open the right
websites? Run this test in an incognito mode of your window. Maybe few links
display the right content for your admin account but are useless for other
users.
Proofread: Proofread
the email several times. Read it thoroughly from the recipient’s perspective.
Think whether everything is making sense. Use a spell checker such as Grammarly
to spot the most obvious errors.
Will the subject line convert?
The subject line creates a first impression on recipients' mind, and it impacts
their decision about opening your email. Make sure the topic is making sense.
Give the recipient an insight into what they can expect inside instead or using
very generic subject lines. Avoid spammy titles too. Also, check the length of
the subject line as the ideal length of a subject line should be 50 or fewer
characters.
Make the message short and concise:
Check if the main message of your email is precise, readable, and directly
meeting the recipient’s needs or not.
Check CTA: Your
email should have an appropriate CTA that prompts your prospect to take some
action. Your CTA’s can be like, “Let’s Fix a Meeting” or “Let’s Schedule a
Demo”. Using Call-to-Action enhances
your chances of getting a response on the email. Your CTA should encourage a
click, and in your email there should be one clear CTA that gives your email
recipients a clear direction.
Are the images loading quickly?
Check if the images are getting downloaded quickly from your test mail. Many
recipients aren’t that patient and will move on to the next email before yours
get loaded. If the image size is heavy, then resize your images without losing
too much quality.
So
these were few measures to keep in mind before sending marketing emails. You
just need to analyze a bit more and you will stumble upon ample of other
valuable tips. As we know, practice makes perfect, so the more emails you send,
the more ideas you will have for improving your next email marketing campaign.
If you work on it diligently, it will yield results swiftly.
