5 Unique CTAs You Are Probably Unaware Of
5 Unique CTAs You Are Probably Unaware Of
Undoubtedly you have come across
hundreds or thousands of calls to action throughout your life, even if you did
not realize what they were. Any time you have seen a “Download Now” button on a
landing page, a “Sign up To Newsletter” button on a website page, or a
“Register Now” button for an event, you have witnessed a CTA in action. These
are the most common examples of calls to action that brands generally use.
Calls to action can be used just
about anywhere from your website pages to your blog entries to your social
media posts and your emails. Sometimes, your website visitors need a little bit
of a push to do what you want them to do. And the call to action helps them get
there. Whether you want them to download your whitepaper, to check out your new
blog, to sign up for your event, to call you for a consultation, or to buy your
product online, a CTA is used. Let us explore five unique CTAs you are probably
unaware of:
Get Started
"Get Started" is one of
the most useful CTA that can be used in the SaaS space, and boosts conversion.
It is an actionable word that educates your visitor will be able to move
forward to using your product and service when they click on it. If you are not
sure what CTA to use on your website or landing page, "Get Started"
is a good go-to.
Discover
Another CTA that invites good
conversion is "Discover". This CTA suggests your visitor that by
clicking on it, they can get access to complete and detailed information on
products and services. They can get an opportunity to go through the features
of your products and services in detail that helps them in their buying
decision.
Contact Sales
There are times when you need to
be assertive and straightforward to save time and fuel the conversion process.
In such scenarios, "Contact Sales" CTA is good to go as it let your
visitors know they will be connected directly to a salesperson through chat,
call, or appointment.
Book a Demo
Another unique CTA that boosts
conversion rate is "Book a Demo". This CTA is mostly used when you
focus more on the process of showcasing a product or service to create a sale,
not just for the sake of a demonstration. It generally happens before a sale as
a means to highlight the business value.
You can also link a product demo if you have prepared any. Directing
visitors to book a product demonstration is a bit more inviting than a CTA like
"Contact salesperson."
Sign Up Free
Another CTA that is pretty direct
is "Sign Up Free" as it sets expectations for your visitors, letting
them know they can use service after creating an account. Adding
"Free" to the CTA makes it clear they won't need to pay any amount at
this point in the signup process; thus, increasing the conversion rate.
So these were five unique CTAs that
help you to convert web visitors into leads or leads into prospects
successfully. CTA is a vital part of the conversion process; make sure you get
it right.
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