What is Marketing Automation in CRM?
What is Marketing Automation in CRM?
Marketing
automation is an essential feature of CRM that helps in building highly
effective customer interactions to drive more sales and revenue from online
campaigns. It enables businesses to create highly effective email marketing
campaigns and build strong customer relationships. Besides this marketing
automation helps business in more than one way:
Contact Management: Marketing
automation filters and organizes contact lists for targeted emails and other
marketing strategies. It also adds a pop-up feature onto the web page which is
an effective way of gathering new subscribers to the mailing lists. It makes
contact acquisition easy.
Email Marketing: Email marketing
is one of the proven marketing techniques and a useful tool to communicate with
the prospects that matter to the business. Marketing automation helps in
creating email campaigns to position products and services in front of the
target audience effectively. It enables the sales and marketing team to fetch
good sales and revenue. It also manages repetitive tasks and reserves sales
& marketing team’s time for streamlining the customer acquisition process.
Social Media Automation:
Posting manually on each social media platform is a time-consuming process.
However, marketing automation simplifies this process buy not just automating
it but also allow edits to be made on the post to optimize it for every social
media platform.
Automation of Customer’s Journey:
Building a customer journey plays a vital role in the success of a particular
goal or deadline. Marketing automation enables the mapping of a particular
customer marketing funnel, complete with an end game. The visual aspect of a
customer journey builder gives clarity to various journey elements while
planning them. The actions within the customer journey can be automated; for
example, the corresponding emails that have been set up in the pipeline will be
sent as the result of a defined action trigger. This helps in providing
concrete results to clients.
Landing Pages: Customers
interested in products or services need somewhere to land when they click on an
ad. The role of Landing Page starts here, as the interested customers click on
an ad they land on to the landing page. It gives precise information on
products or services and has a call-to-action button that offers a customer
with either a free trial or access to more information on products or services.
Thus, Landing Page is an effective way to communicate with customers resulting
in a higher conversion rate.
Customizable Dashboards:
Marketing automation offers various customizable dashboards that act as the
one-stop-shop. These dashboards give a glimpse of the overall performance of
various marketing campaigns.
These dashboards
are highly customizable as per the business requirements and multiple,
user-specific dashboards can also be created.
A/B Testing: A/B testing is
an inseparable and essential part of building a marketing strategy. A/B testing
plays a vital role in testing various types of marketing emails and helps in
determining which works best for the target audience. Marketing automation with
A/B testing as a feature takes the guesswork out of running a test. It helps in
formatting the marketing emails most effectively and impressively.
Intelligent Analytics:
Analytics are not limited to email insights only, but it also includes other
factors like conversion rates and social media statistics. These analytics
depend on the platform like for social media platform, these analytics give detailed
statistics on customer engagement, follower count, and social clicks. However,
for email marketing and customer journey, these analytics gives detailed
information on click-through rates, conversions, bounce, and the number of
visits and so on.
So these were the
few benefits that marketing automation offers within a CRM and businesses cn
reap out great benefits out of it if utilize efficiently.
Summary: Marketing
automation is one of the most important of CRM that helps in creating strong
customer interactions to build better sales and revenue from online campaigns.
It allows brands to build highly effective email marketing campaigns and nurture
strong customer relationships.
