Why Santa Needs CRM?
Why Santa
Needs CRM?
Whether real or fictional, the
character of Santa Claus has a lot to teach us about establishing good
relationships. In the spirit of the season, imagine Santa Claus as a business
and children as his clients. Within this line of thinking, you will see Santa
does quite a few things a good business should do as well. Without fail, every
year, Santa Claus has a clear picture regarding which leads to follow up, based
on the selection criteria of naughty or nice. His scheduling calendar makes
sure that he meets all his appointments on time and can create the most
efficient route plan based on those appointments.
Santa's marketing plan is always
perfect, which means that he never wastes his money out of season, promoting
products and services that won’t be accepted by customers. He has created a
massive loyal customer base that they eventually get in touch with him well in
advance of their deadlines to let him know what they are looking for, to ensure
he can get it for them on time.
He never fails to meet the tight
deadlines; his marketing strategies are so perfect that he can take out time to
go out canvassing for new customers in shopping malls and other target places.
Santa Claus has streamlined the
“letters to Santa” concept with fast, simple web-to-lead forms in CRM. He can
check the “Naughty or Nice” status of key contacts in real-time, anytime and
anywhere using Mobile CRM on his phone. In recent times, Santa Claus has also
had to make sure his CRM system is completely GDPR compliant, which enables him
to store all that naughty/nice information without any risk of being out of
business due to non-compliance fines.
The Customer is the king for
Santa. Santa is so committed to his “customers” that he’s made the reward of
children who have been good a matter of his life. As Santa does, make sure that
your services meet customers’ needs, and your customers get exactly what they
want at a time agreed.
Santa is a good listener. Children
write letters to the North Pole, make wish lists, and whisper in Santa’s ear at
the mall, all in complete faith that their desires will be heard and fulfilled.
As a business, wouldn’t you want your clients to have such total confidence in
you?
Santa finds resources, approaches
and technology to meet the ever-growing demand. When the population grew from 5
million at the dawn of agriculture to over 7 billion nowadays, Santa still
finds a way to meet the increased demand. When your business is ready to employ
new technologies and approaches, you can be the same efficient in client
relationship management as Santa is. Find your faster way to navigate the
growing number of chimneys.
Santa makes a list and checks it
twice. In other words, he understands the importance of being complete and
thorough in his duties. By using customer relationship management software, you
can easily pull data regarding your customers, review it, and tend to their
needs in a timely fashion.
Santa never fails to deliver on
time, year after year. As a business, you always want to be seen as that
reliable to your customers. Your goal should be excellent customer service,
with goods and services delivered consistently on time, every time. But
remember, Santa does not do this alone. In addition to the elves on his
production line, he has eight reindeer to drive his sleigh and Rudolph to light
the way. The success of your business depends on both the attitude you project
and the excellent people you have surrounding you working towards the same
goals.
