Tips to Draft Effective Follow-up Email Template in the Year 2020
Tips to Draft Effective Follow-up Email Template in the Year 2020
It’s an old
adage, “Out of sight is out of mind”. In a fast-paced competitive world, it
becomes essential to be updated with the rapidly changing dynamics. Especially
if you are a part of the sales and marketing stream, it becomes crucial to be
in touch with the advanced tactics that help you to build a better connect with
your prospects. As a salesperson, I’m sure in 2019 you have faced several
challenges in establishing and nurturing the relationship with your prospects,
and to some extent, you successfully came out to be a winner also by turning
those prospects into customers. However, with the arrival of New Year 2020, do
you still think those old tactics and techniques can fetch you good results.
You need to keep
yourself updated with the changing dynamics of email-marketing because maybe in
the past, you have faced challenges in following up with your prospect. Maybe
you have sent quotation to a prospect, but after a few weeks and months, you
didn’t get any response from the prospect. In such scenarios, you can’t sit
back and wait for the response of your prospect. You must reach out to your
prospect anyhow and get the feedback of your quotation or business proposal.
One of the best ways to follow-up such prospects is by sending a follow-up
email.
A follow-up email
is like any other email you sent to your prospects to know what exactly the
prospect felt about your business proposal or quotation. Remember if it is not
well written, then the chances are high that it will be sent to recycle bin by
the prospect. Drafting and sending a powerful and intuitive follow-up email
requires a strong strategy. Let us discuss how you can draft a strong follow-up
email after sending a business proposal or a quotation to a prospect that will
fetch you good response:
Precise & Eye-Catchy Subject Line
The Subject line
plays a vital role in determining if your follow-up email will be opened or
not. A well-drafted effective and eye-catchy subject line will get your email
opened, but a poorly drafted subject line can get your email move to trash.
Your follow-up email’s subject line should be precise and not too lengthy. It
should generate curiosity among prospects to open it and must directly reflect
the body of your email.
Set Clear Objectives
Set your
objective clearly while drafting the follow-up email. Think what more you want
to convey through a follow-up email; do you want to provide more details of
your products and services, do you want to send the follow-up email just as a
gentle reminder? Or do you want to fix a meeting with your prospect? Let your
prospect know what the purpose behind the follow-up email is.
Ask Relevant Questions
After sending the
quotation or a business proposal your prospect, still not replying, in such
scenarios in your follow-up email, you must ask a few questions to your
prospect. You need to ask relevant questions in a polite manner, that what are
the reasons behind your prospect didn’t reply on your quotation. Don’t think
negative if you didn’t get any response on your quotation because there can be
many reasons why your prospect didn’t reply. Maybe your prospect was busy and
missed your quotation email or maybe your prospect not interested in your
business product and services anymore.
Provide Further Explanation
A follow-up email
is your second chance to explain your products and services in detail to
prospects. Maybe in your quotation email prospect failed to understand and
relate to your products and services, and that is why he or she didn’t respond.
Or maybe your prospect is not satisfied with your quotation and looking for
something more concrete. Here to clear out the air, you need to draft a strong
follow-up email that explains your products and services in detail. Provide
additional inputs on your products and services and try to fix a meeting with a
prospect so you can meet the prospect and explain things face-to-face.
Don’t Push
It could get
frustrating when we you send quotation to prospects but don’t get a response.
In such scenarios, most of the salespeople try to push their prospect in buying
from them. This is a wrong practice that can make your prospect feel
uncomfortable. So make sure you follow-up email has relevant questions, but the
tone of those questions should be subtle.
Be Very Precise
While drafting
the follow-up email’s main body, you need to keep in mind that in a few words,
it should convey the right message across. Refrain yourself from using long
paragraphs and unnecessary things that don’t make any sense to prospect. Nobody
has time to read long emails; people read only those emails that are precise,
effective and conveying message directly. The choice of your words in the
follow-up email should be clearly understood by your prospect.
Add Call-to-Action
Your follow-up
email should have an appropriate CTA that prompts your prospect to take some
action. Your CTA’s can be like, “Let’s Fix a Meeting” or “Let’s Schedule a
Demo” Using Call-to-Action enhances your chances of getting a response on the
follow-up email.
Let us look into
a few examples of follow-up email templates that can help you to build a better
connection with the prospect:
Example 1:
Subject Line: Our
proposed solution for sales automation
Hello (client
name)
I thought to
follow-up concerning our quotation for the sales automation software.
As a company that
is focused on increasing sales, we thought you might be interested in using our
sales automation software. It is a software that can drive in sales by more
than 30%.
Do you have any
questions regarding this? Is there anything you will like us to discuss
further? Let’s schedule a meeting to discuss more on this.
If you are
available on Monday next week by 9 am – 10 am, let me know.
Regards,
[Your name]
Example 2:
Subject Line:
Delay is dangerous!
Hi (client name)
Thanks for giving
me an opportunity to send quotations of my [product name].
I have been
expecting your feedback, but sadly I haven’t gotten your feedback, so I decided
to contact you.
[Product name] is
a great product and you will definitely get the value for your money.
Is there anything
you will like me to further help you with?
Cheers,
[your name]
Example 3:
Subject Line:
Thanks for your time
Hi (client name)
Thanks for your
time the other day at your office.
Having an
interest in our product is greatly appreciated by us; however, we have not
received any reply from you in respect to the quotation sent to you on [date].
Are you not
satisfied with the prices? Is there anything you will like us to know?
These products
are of very high quality, and we are very confident in our products. You will
be totally satisfied with them.
We could schedule
a meeting for a product demo. How does Thursday at 2 pm – 3 pm sounds?
Regards,
[Your name]
Comments