Best Subject Lines for Sales Reps in the Year 2020
Best Subject Lines for Sales Reps in the Year 2020
The year's end
means the beginning of a new one with new possibilities in the year 2020.
Especially if you are a sales professional, then I’m sure you have started
planning how to build a better relationship with your prospects. As per one
random survey, most of the consumers not only buy a product or service they buy
emotions and experience also. The way you make them feel during their buyer’s
journey matters to them more. The way you approach and pitch your products and
services make a difference. As we already know that a well-crafted email is one
of the effective ways to connect with prospects; however, to make that email
impressive and increase its open rate depends a lot on its subject line. The
subject line of your e-mail should be precise, readable, and should directly
meet the recipient’s needs.
So, how to draft
that perfect sales email subject line? It all requires a little bit of
creativity. To help you, we have compiled a list of best subject lines for
sales reps in the year 2020 that you can start using today:
Subject Line 1: Hi! (First Name of Recipient), (Question)?
Addressing
someone by his first name directly builds a connection. This personalization
makes the recipient feel good too. Plus, everybody has some or the other issue
in their business, by asking a question related to their pain point grabs their
attention instantly and generates curiosity to open the mail. Such provoking
questions increase the open rate because the recipient opens the email to know
what the answer to that particular issue is. To draft such subject lines, you
can ask questions related to their business, interests, and hobbies or any
question that provokes a quick response. But be sure that your answers to those
questions are genuine and relatable.
Subject Line 2: Hello! I have an idea (Topic of Recipient Interest)
Most of the
people are always interested in free knowledge or any good to know information
that helps them in their domain of interest. When recipients get an e-mail with
such a subject line that offers an idea that helps them in their domain, they
definitely would love to know more about it and open the e-mail. However,
before drafting such a subject line, deep research about recipients’ interests
is necessary. You can start by sharing an idea that can simplify their daily
business tasks or reduce the extra time they need to give in their office, or
it can be anything related to them. At the end, your subject line must have an
idea that is compelling enough.
Subject Line 3: We have (Mention Common Factor) in common
One of the
primary objectives of e-mail strategy is to build a relationship with the
recipient. By using such subject lines help you to build an instant connect
with the recipient and a relationship that has not even begun yet. To draft
such subject lines, you must try to find out what are the common things between
you and the recipient. By finding these common grounds and conveying it to
recipients make them feel connected to you instantly. It also helps recipients
to know more about you, and they also feel confident in sharing their issues
and challenges with you.
Subject Line 4: Hi! Feeling (Mention Emotion)? I can help!
Emotional connect
plays a vital role in sales and marketing. If you use subject lines that have
an emotional value and that offers help get an instant response from the
recipient. We all are humans; we have emotions and want those emotions to get
acknowledged and addressed at some point in time. By using subject lines that
address recipient's pain points, generate emotional value to that e-mail, and
recipients tend to open that first before any other. In your subject line, you
can offer help that can solve recipients’ problems. Recipients should know how
your product and service would make their life easy. But before drafting such a
subject line, you should have a better understanding of recipients’ needs, then
use those needs to draft subject lines of e-mails that aim to help.
Subject Line 5: A (Major Benefit) for (Recipient’s Organization,
Pain Point, etc.)
The ultimate goal
of your e-mail is to lead a recipient to buy your products or services or lead
the recipient to reach you through the call-to-action button. But why would any
recipient of your sales e-mail buy your product or service? You should place
the benefit of your products and services in a subject line that resolves the
pain point of the recipient. Drafting such subject lines enhances the open rate
as the recipient gets the idea that buying your product or services can resolve
their pain points.
Subject Line 6: Did you find what you were searching for?
This subject line
works great in those cases where you find a website visitor who every now and
then visits your website but not making any purchase from you. In such cases,
you can use this subject line to know what exactly that website visitor is
looking for. This visitor can be your potential customer who is more likely to
buy if you explain your products and services to him in detail through proper
e-mail.
