Impact of Marketing Automation in CRM Software
Impact of Marketing Automation in CRM
Software
Day-to-day sales &
marketing process can be maddeningly manual and repetitive. These manual and
repetitive activities consume a lot of productive time of sales and marketing
reps that can be utilized in core sales and marketing tasks. To get rid of all such
issues CRM software with its marketing intelligence feature acts as a bliss that
drive all these daily manual and repetitive tasks. Automating the sales and
marketing process is not simple and can take time, to prove automation
worthwhile, manual and repetitive activities should be common or complex enough
that automating them bring a noticeable change and ROI. CRM software with its
marketing intelligence feature not only enhances business productivity but also
facilitates sales and marketing reps establishing better connect with customers
resulting in increased sales.
CRM software is designed for
customer relationship management which helps you to understand your clients and
improves your relations with them. The CRM-customer relationship management
tool manages leads or contacts, guides the sales reps, tracks the progress of leads,
and enhances productivity. It doesn’t matter you belong to sales or
client-centric company, the more you know about your prospects and clients, the
opportunities for your business become brighter and it will keep your staff and
customers happy.
The cut-throat competition
exists in the market nowadays and many times for companies it becomes very
challenging to make its presence and sustain in the market. The biggest
challenges they face are transforming leads into clients and give the right
product or service at the right time. To drive their sales and marketing
efforts, business needs powerful CRM software with marketing automation that streamlines
their sales and marketing efforts, develops brand presence and generate higher ROI.
Thus, the scope of CRM software and marketing automation in sales &
marketing is endless; businesses have no option but to automate their sales and
marketing process to provide proactive, powerful and highly personalized
services to clients.
As we know CRM software is essential
for any firm today. But, marketing automation with its marketing intelligence
features is comparatively a new concept as compared to CRM but equally important.
Both technologies have their importance and can create wonders if integrated.
Let’s look into details:
CRM in the Absence of Marketing Automation:
CRM software stores lead or
customer’s information and channelize the sales cycle. It monitors the sales
funnel but limits you to track the buyer’s journey. Without marketing
automation, you fail to track the source of your prospects; you don’t have any
idea what are the demands of prospects and their past records. It becomes a tough
task to nurture leads successfully. Moreover, in the absence of marketing
automation, you fail to personalize your conversation with prospects as you are
not well prepared for the first interaction.
Marketing Automation in the Absence of CRM:
Your all efforts of connecting
with the leads go in vain if you fail to transform them into clients. Without
integrating your marketing automation with CRM software it becomes difficult to
manually import prospects to your sales database, also, you fail to analyze the
exact conversion rate.
So, it’s like marketing
automation and its marketing intelligence is an inseparable part of CRM
software. Using either one of them without the other is like not using these
technologies to their full potential. Hopefully, now we have a better
understanding of how marketing automation works in CRM software. The benefits
of marketing automation with marketing intelligence features in CRM software
are endless; it acts as a master key to unlock sales and marketing
opportunities. It doesn’t matter you are in a sales or client-centric firm, the
more you know about your leads and customers, the opportunities for business
become brighter and it will keep customers happy.
Summary: Most of the businesses nowadays are using
marketing automation and reaping the benefits of its marketing intelligence
features that enable their team to manage all the marketing activities
effortlessly. Marketing automation in
CRM software strengthens your brand presence and also enhances your lead
generation, this powerful integration of CRM software and marketing automation
have the capability to bring wonders to any business.
