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We are already in mid-2019 and if your business hasn’t adopted automation yet, you will definitely be left behind from getting scalable and larger. With a range of sales automation tools, every business is turning heads over automation, no matter SMEs or large enterprises. Once automated, such businesses are fetching good results in managing sales effectively and making revenue by up to 3x. Here, we will discuss different features of the sales automation  tool that can be used to generate more leads; close more deals and get better business results. Things you can automate at work: Automate your prospecting: Build your prospect list via an easier and quicker way of “Quick Lead” feature that creates business opportunities in an instant. Arm your sales pipeline with relevant prospect details and begin your sales cycle the better and faster. Automate lead enrichment: The more you enrich your leads with accurate contact information, job title, hierarchy, and relationship intell

What is Inbound Marketing? Inbound marketing is a well-known terminology in the digital landscape and one of the crucial marketing strategies to generate leads, clients, sales and thereby revenue. With the addition of informative and wacky content, you will be able to attract prospective customers directly to your website and then converting them into leads. Content is the king that rules the online space with its much efficient squad like blogs, search engine optimization (SEO), social media, e-books, paid per click (PPC) and webinars. Believe me, implementing an inbound marketing strategy is not rocket science but with the right usage of above mentioned inbound marketing tools, you will build wider business plans and observe drastic results. There is a popular quote about inbound marketing from best-selling author Guy Kawasaki, the Silicon Valley venture capitalist. "If you have more money than brains, you should focus on outbound marketing . If you have more brains than

Get Great User Experience with SalezShark Sales & Marketing Automation Tech is overtaking human heads. It is almost impossible to live without using technology in our lives. Most things today driven by artificial intelligence including natural language processing and machine learning programs which are so advanced that it is difficult to guess whether the communicator on the other end is actually human or a bot. Technology has opened so many doors of possibilities. One such thing is process automation. Process automation has become the basic need for any business today. All-manual-effort has become an outdated thing and companies are adopting new technologies to stay ahead in the competition. Considering the fact that sales & marketing are the strong pillars of any organization or company, it would not be wrong to say that automating sales & marketing process is a smart choice for any business to stay ahead in the race, while those following the traditional practi

As we all know that CRM is customer relationship management that assists in managing company’s interaction with current and prospecting customers. It basically uses data analytics about customer’s study of past events with a company to improve business relationships with the customers, especially focusing on customers withholding and at the end drives sales growth. It compiles the data from a range of different communication channels. Including: Company website                                                   Telephone Email Live chat Marketing material Social media With the help of CRM approach and the systems used to facilitate it, businesses learn more about their target audience and provide what is needed or required. In this hyper-connected digital age, businesses are changing at a rapid pace and transforming the way we interact with customers. Benefits of CRM: It engages leads and clients in your industry segment through timely comm

In sales, building relationship is not an easy task and relationships never work on automated mode that could drive you leads, revenue and business. Right? However to increase the output of your sales team, you have to off-load the burden from their shoulders and need to adopt the sales and marketing automation tool for better productivity and efficiency. Not all companies decide to implement the usage of CRM at their organization , believing it is too complex and expensive. SalezShark software is the crm application that automates your day-to-day manual tasks with a vision of saving your 2-3 hours on non-productive things. Besides, the powerful CRM platform boost efficiency with fully-integrated automation tools that offload your workload. Here are some key areas where automation is proven to be successful:  1. Email With raining leads into your sales funnel, it is evident to start an informal conversation with your prospects before jumping into your sales strategy. The us

It is rightly said that one should focus on the procedure of sales rather than aiming towards the closing ratio, just for sake of doing it. Then, selling is not a single aspect, but it is a continuous process you go through to make the sales happen. Starting from the basics; selling boils down to this: providing something of value to someone in exchange for money. Ensuring a seamless selling process “activity based selling” is the newly adopted measure by new business leaders. Considered as the most powerful way of selling, it puts you in the driver’s seat, builds your confidence and makes your selling even more fun. With this new activity-based selling, the old school way of managing sales team is disappearing and for a good reason. Now what Activity Based Selling is? Activity based selling is the idea that winning a sale is the outcome of stream of controllable activities. As most salespersons are engaged in results-based selling and their mindset and focus revolve around making a s

Who was the first salesperson in the world? Probably the one who sold stone wheels thousands of years ago. And a “yes” became his favorite word ever since. However, I think a salesperson’s second favorite word must be “how”. Don’t worry, you have struck the right chord and sparked a curiosity if you get to hear a “how” from the customer. In today’s hyper-competitive business sphere, sparking a curiosity and getting a prospect’s attention is quite challenging. Curiosity is a powerful emotion. It is a force that leads people to finish a 600-page thriller, and do things which were unthinkable without the curiosity factor. Sales professionals too can effectively alleviate the barriers, and successfully get the prospects interested for an initial meeting. The trick is to leverage the power of curiosity to build interest around the product/service they are selling, and connect with the prospect. Catching and maintaining a prospective client’s attention is often one of the hardest pa

Have you ever understood the basics of sales through different binge-watching popular series? It is without a doubt that sales is a game of influence as any large sale will involve people with competing interests, and often we can learn a lot from the fictive shows, popular culture vouches by.  One of the most popular series, Game of Thrones, chronicles such lessons through battles, intrigue, alliances, betrayals, and power struggles in a mythical land, which has been closely observed and enamored by me. Its myriad characters signify the diverse, yet enchanting lessons that can be utilized in real life too.  I have found a lot of parallels between selling large contracts to big organizations and winning the ticket to the throne. In the words of commerce, this is the business game of thrones that can be won through gumption and smart work. Here are some lessons that I have highlighted, for rapidly expanding organizations to take a note of: Form alliances with the powerful : Daener

The fact that Instagram has over 500 million monthly users should make you want to optimize it to take your brand to the next level. According to a recent study, 70% of IG users have already looked up a brand on the platform. Additionally, 62% of users follow a brand just because they like it! This shows that Instagramers are shopping aficionados. For your brand, this could be beneficial since you can subtly put your marketing message across, without any hard sales pitch. So, let’s discuss a few tips to market on one of the biggest social media platforms, Instagram. SET UP YOUR INSTAGRAM ACCOUNT The first step is to simply setup your brand profile. Include a brief ‘ bio’ that tells people more about your organization and a website link to give potential clients the chance to be directly connected with your brand. Mostly, people use Instagram for leisure and photography- so remember not to add personal photos to your business profile. CREATE INTERACTIVE POSTS Various repor

Working in sales is tough, especially in the current uber-competitive scenario. During the downturns, even the best sales professionals throw in the towel. They often enter into a stalemate, while pleasing consumers and it is during such times that a little motivation can go a long way. Motivation is one of the essential ingredients for success in sales, adding the required push to even the most banal sales pitch. It is the motivation which proves to be a deciding factor for cracking the opportunity. Motivational stories are often said to have uplifting properties, acting as mood boards for fledgling salespersons. So here are a few stories, set to inspire the fire in you: Daymond John All the fans of Shark Tank are aware of the charisma and street smarts of it’s eponymous judge, Daymond John. Yet, very few are acquainted to the fact that he had humble beginnings, starting his first business in elementary school. His entrepreneurial deftness stemmed from selling customized penci

The evolution on sales has greatly evolved from that of blatant door-to-door rounds to building up customer personas with the help of tools such as CRM Software and Lead Generation Management. With transformation in the methods, came in a revolution in the functions of an everyday sales professional, with additional roles adding up in the repertoire. He/she now has to stretch limits for ends to meet, resulting in a snappy, high-strung individual who has high chances of burning out before even uncovering the peak of capabilities he/she comes with. In such situations, it’s the manager who has to keep professionals upbeat, in the stormy tides. So, here are a few burnouts and tips on how you- as a stellar manager, can combat them: Fatigue: For every sales professional, fatigue is an old friend acquired through the high demands of the current market. The hallmarks of burnout fatigue are waking up with no energy after a good night’s sleep, drinking large amounts of caffeine to get you t

There is no industry that has seen a greater turmoil and strife amongst its functioning than the world of Sales. Newer developments are cropping up every second to disrupt the older parameters of conducting sales- as old was not so gold. Earlier when there was plethora of ideas that populated the rooms of product managers, the ideas remained confined to talks as technology was extremely expensive or hard to deploy. But now, technology is shaping up ways we view sales as consumers are more in tune with the experience created while putting forward their requirements. The sensitivity of data consumption has taken this thrush of demands into newer levels. Here, CRM software has contributed largely to the advancement of sales while reducing redundancy attached to older practices. Now, the inclusion of sophisticated advancements such as Artificial Intelligence has furthered the cause. At the heart of all customer centric information and strategies that marketers harness is “ big data” th

We got an amazing opportunity to chat with our co-founder Ajay Chauhan, one of the leaders in the space of sales enablement, on his experience on his Check out the below interaction for Ajay's insights on his experience, challenges, and learning from his first job till the date today. My First Job' was: The reminiscence of the first job often brings a flood of memories. The same holds for me- my first job memories are more fondly viewed amongst all the other experiences I have had working in various industries. My first foray into the hospitality sector held great promises, coming wrapped with an opportunity to develop my skills in various arena of the hotel business. My area of expertise laid in the business center department and the responsibilities revolved around making reservations, organizing events and business meetings at the hotel. It was an enriching experience to interact daily with the guests; coming up with the best “moment of truth” possible. My experience:

According to a recent research from CRM provider SuperOffice, a European supplier of CRM solutions21, percent of live chat requests go unanswered. Based on a performance analysis of 1,000 B2B and B2C websites in the US and Europe, the study found need for improvement in several other live chat-related areas. 55 percent of companies do not offer transcripts when a chat has ended, 45 percent do not ask users for feedback when a chat has ended, and 23 percent do not ask for contact information before a chat begins. Additionally, the average wait time for live chat support requests is 2 minutes and 40 seconds, while the average handle time for a request is 6 minutes and 50 seconds. Here are some tips to improve your live chat efforts: Prioritize all chat requests – Customers expect an immediate response when they are using a channel to reach out to a company. Following are some simple ways to do it: Providing live chat as an option only when the necessary resources are availabl

It’s that time of the year again when the plan to revise & re-implement New Year resolutions hoard our minds. Some choose the road to being healthy, while some vow to spend more family time. Whatever your personal resolution may be, the business strategies should always be mapped & revised with the changing trends in technology, marketing & sales segments. Get a quick glance of proposed New Year resolutions for 2019 that would assist any B2B organization to adhere with the revising trends and never miss any opportunity in refreshing the social media strategies or sales planning. 1) Prioritize the implementation of CRM in your organization – When you decide to implement CRM module at your B2B organization, you have the central access of information related to customers at one single place and retrievable from any point and by all stakeholders. Companies that are CRM enabled see up to 41% revenue increase per sales person, that is 2x that of companies without CRM supp

                                                         Customer Relationship Management, or CRM Since customers are the heart of any successful business, Customer Relationship Management, or CRM is the veins through which the blood is supplied. In 1993, when Tom Siebel left Oracle, he came up with Siebel Systems to introduce sales force automation (SFA) that worked as the centralized source of the database, integrated with contact management features. In the late 1990s, the word CRM came into existence against the prevalent terms like enterprise customer management (ECM) and customer information system (CIS). H owever, some credit this to the technology research giant Gartner, while others believed that Siebel is perhaps the possible source. With the transition of web-based CRM system to the cloud-based services, the CRM providers have come a long way to ease off repetitive sales tasks, automating marketing initiatives and providing value to the customer. It is you