What is CRM and relationship intelligence?
Businesses nowadays face multiple issues in elevating their brand value and driving sales. The reason behind this is the lack of relationship between businesses and their customers. Second is the day-by-day growing competition makes it too difficult for organizations from any industry to build strong relationships with customers and drive their sales and marketing effortlessly. Manually driving daily sales & marketing tasks and campaigns are a time-consuming and tedious activity that hampers overall productivity and causes a huge dip in sales. To avoid this situation, businesses need the power of automation and relationship intelligence of CRM (Customer Relationship Management) software that helps businesses automate their entire gamut of sales and marketing processes. By leveraging the power of automation and relationship management offered by CRM, businesses can automate their lengthy and tedious manual tasks and can create multiple automated workflows to drive their daily sales & marketing activities. Hence, by deploying CRM, you can save a lot of time and boost daily productivity, resulting in amplified sales and revenue generation.
By implementing a CRM system you can automate the lead management process. Driving the lead management process is not an easy task if done manually. Many times human-bound errors or mistakes happen while you are managing leads manually and also miss any opportunity to turn a lead into a paying customer. However, by deploying CRM you can automate the entire gamut of the lead management process that helps you in driving various stages of the lead management cycle like lead capturing, scoring, distribution, nurturing, and finally lead conversion. Let us look into each of these processes and analyze how CRM automation and relationship intelligence can help in accelerating sales and building a strong relationship with customers.
Capturing leads manually is never advisable as it ends up in losing good leads due to human-bound errors and also consumes a lot of productive hours. However, by leveraging CRM automation and relationship management you can capture leads automatically from multiple sources like social media platforms, landing pages, emails, and so on. You don’t need to log on to every platform individually and capture leads manually that end up making human-bound errors resulting in the loss of good leads. In a few clicks, you can log in to the CRM system and can get access to all the leads automatically captured from multiple sources. As your leads are captured and arranged in the CRM, now you need to score the leads based on their quality which means the chances of their buying products and services from you or how relevant these leads are to your business. This can be done by you where you need to set any rule into the CRM and then onwards when any leads enter the CRM it automatically gets a score that helps your sales professionals to prioritize leads and turn leads into deals faster.
After lead capturing and scoring you need to distribute leads among sales agents. Manually doing it is not an easy task and consumes a lot of time, especially if you are running a huge sales team. Here you need the power of CRM automation and relationship intelligence that can automate the lead distribution by setting any rule in the CRM. Once all your leads get in the system they get automatically distributed among the sales agents. Now comes the crucial stage which is lead nurturing which requires special attention and to make it easy you can leverage the power of email automation that helps you in drafting and scheduling email campaigns in advance based on any date, event, holiday, etc. By automating the email process you can share informative content with your prospects and existing clients regularly that generate curiosity among them to buy your products and services resulting in amplified sales.
Last but not least is the lead conversion stage where your leads make buying decisions and at this time you need to be in constant touch with them and address their every query or any sort of confusion regarding your offerings. By using CRM automation and relationship management you can arrange your leads in the visual sales funnel. Just by looking at the position of your leads in the visual sales funnel you can gauge when which leads more attention and can be turned into a deal quickly. Hence lead conversion gets better and faster by implementing CRM and using its relationship intelligence.
Summary: Businesses today need the power of automation and relationship intelligence of CRM (Customer Relationship Management) software that helps them automate their entire gamut of sales and marketing processes effortlessly and build strong relationships with customers.
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