Integrate Email Marketing with CRM
Do you want to integrate email marketing with CRM and want to know how it helps in expanding your reach to target audience and boosts marketing efforts to get good sales? Well this blog is all about knowing the benefits of what happen when you integrate email marketing with CRM. SalezShark Connect+ is one of the powerful and highly intuitive platforms where you can integrate email marketing with CRM. This email marketing CRM software offers you impeccable marketing automation features to drive email marketing campaigns effectively clubbed with integrated b2b sales ready database that accelerates your lead generation process and offers you a relevant pool of target audience based on your business and industry requirements.
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Email marketing CRM software makes the job of your team of marketers easy in making their marketing strategy based on personalization by understanding their target audiences’ buying behaviour and preference in advance and then designing the personalized email that resonates with the individual buyer’s needs. In this manner, email marketing software helps in accurate lead targeting. It helps you and your team of marketers in sending personalized emails addressing them with their first name and resonating with their requirements that makes a massive difference and generates higher lead conversions. So now let’s look into a few benefits of email marketing CRM software.
Action-oriented email campaigns: In the age of digital communication using emails is no more a new concept. In our school time, we learned to write and send the emails, whether it is replying, forwarding, or clicking on them; every email is intended to incite some sort of action. We all are aware of the fact that an email is an organic and efficient way to fetch direct traffic to our business websites, and it is considered to be a good practice to undertake when trying to establish a business, build relationship with customers, and get better sales. So to do it effectively email marketing software helps you to put call to action button in your emails that generates a two way communication between the sender and recipient. It makes your email marketing more action oriented and also by keeping the calls to action button encourages email recipients to click on it and interact with you to know more about your business offerings.
Measure marketing efforts: Once you integrate email marketing with CRM the analytics of email marketing CRM software helps you in measuring the performance of your email marketing campaigns. These email analytics help you to track the open rate, click rate, and the number of people who subscribe and unsubscribe the emails. SalezShark Connect+ email marketing software also enables you to track, and monitor the email marketing campaigns’ performance; it helps you in learning even more valuable information about your leads so you have a better understanding of enhancing the future email marketing strategies.
Get the power of personalization: By deploying email marketing software like SalezShark Connect+ you can personalize your business emails by adding the first names of the prospects in mass email campaigns. A study also stated that personalized emails can easily fetch 14% increase in CTR (Click through Rate) and a 10% increase in lead conversion.
Easy accessibility: Using smartphone is a new way of connecting yourself to the world nowadays. We all are using smartphone for many different activities throughout the day that majorly involves checking emails and maintaining communication, surfing websites, paying bills, online shopping, and so on. SalezShark Connect+ email marketing software is highly accessible on smartphones too. So right from the mobile screen you can stay in touch with your employees, colleagues and marketing projects. You can constantly be in touch with your leads and can check the performance of email campaigns.
Summary: Once you integrate email marketing with CRM the process of email marketing becomes simple as it gets automated and highly measurable that helps you in connecting with your target audience effectively and generates sales.
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