Sales
Tactics That Can Get You Yes
The dynamics of
the sales world have been transformed dramatically with the arrival of the
internet and easy access to the internet on portable devices like mobile and
I-pads. Consumers today are not buying just a product or a service that can
help them personally or professionals but also buying a feeling that they like
to cherish for a longer period of time. Gone are the days when consumers were
buying products or services by simply relying on the words of the sales and
marketing professionals. The way of buying and selling has touched the new
dimensions now. Consumers before making any buying decision surf multiple
websites, go through various customers’ feedbacks, and check the credibility of
businesses through social media portals like Facebook, Twitter, and LinkedIn.
They also consult their friends and family before making any purchase. Hence
with the pace of time, old sales tactics are obsolete and for any sales
professional to convince consumers must try new sales tactics that can get them
yes. So let us look into a few sales tactics that can get you yes from leads.
Create Enticing Product/Service Summary: Being a sales professional you must never ignore the significance
of well descriptive and compelling product/service information that generates
curiosity among consumers to know more about a product and encourage them to
buy. Millennials today surf multiple websites and rely on web information a lot
to gain a better understanding of any product or service they looking forward
to buying. Till the time they not convinced with the product/service
description, they don’t buy product/service. Hence, creating a strong,
descriptive and enticing product/ service summary is one of the most useful
sales tactics to be used for better sales.
Work on Visual Appeal:
It’s all about show business today. Any product or service description that is
not visually appealing or eye-catching has fewer chances to be read by
consumers. As per one old saying “a picture is worth a thousand words”,
undoubtedly the product/ service description plays a vital role in enhancing
sales however with the product/service description keeping a visually appealing
image can boost consumer engagement. Thus, using an eye-catching image with a
product/service summary is a useful sales tactics.
Give Social Proof: Another
sales tactic that can be very useful and apt is the current sales environment
is to give social proof. This approach means you want to showcase your business
products and services’ credibility in the market through social media platforms
like Facebook, Twitter, and LinkedIn. These platforms are often used by
prospects to check the credibility of businesses online, thus giving social
proof of your brand generates trust among your prospects and that encourages
them to buy from you.
Be Easily Reachable: Last but
not least, being a sales professional if you wish to enhance your lead
conversion process then you have no options but to be easily reachable. Work on
your business website and provide your company’s contact details like email
addresses and phone numbers where a prospect can contact you for detailed
product/service information. Also, put your business social media links that
connect prospects directly to your business social media platforms where
prospects can gain a better understanding of your business. This approach hence
improves the user experience and enhances the chances of sales too.
