How Essential Is Customer Loyalty to Your Business
How Essential Is Customer Loyalty to Your
Business
Every business owner wants loyal
clients as it results in 3 to 5 times more sales than new clients. However,
many times even after building a loyal customer base your business struggles
like many other companies. Maybe you’re not looking at the right picture?
Perhaps it is not your customer but your business that failed to stay loyal and
it’s time to try a new approach to customer loyalty.
Your customers have done their
part by buying a product or service from you. Now, the ball is in your court,
it’s your responsibility to manage customers and provide better experiences by
exceeding their expectations. Only delivering the product or service is not
enough, you need to serve customers in such a way they won’t even think about
leaving your brand for any other competitor.
The loyalty that a dog and humans
share is something that businesses should inculcate and market to their
customers. This may sound weird but read on the following pointers to learn how
business should be more like a dog to build customer loyalty.
Be a Good Listener
A dog has an inherent quality that
makes humans feel like they are not just being heard, but being listened too.
Customers expect the business they interact with to listen to them. You can
also do the same by making sure your interactions with customers are seamless,
is on the channel of customers’ choice, and is easily accessed through social
media or your website.
Try to Predict Customer Needs
Dogs and humans may not speak the
same language, but many times words are not required. It’s an action that
required. A dog always knows what his
master needs and what would make his master feel better, often before the
master knows. This act of being proactive and predicting needs generates love
and loyalty. Similarly business today use advanced technologies and tools like
AI (Artificial Intelligence) and predictive analytics. These tools help
businesses to dive deep into insights to understand their customer behavior and
deliver the perfect experience to customers.
Personalize
Dogs never fail to make their
masters feel special. Pet dogs greet and interact with many people, but their
master always remains number one for them. Your customers also want to feel in
the same way. They simply don’t want their needs to be fulfilled but also want
a feeling of being privileged and special by choosing your business. Highly
personalized interactions act as a key to driving impulse purchases, enhanced
revenue, and building a bond of trust. This trust unlocks multiple
opportunities for your business to gain repeat customers.
As it is rightly said “A dog is
man’s best friend” So, these were a few simple pointers explaining to us what
we can learn from a dog and build loyalty with our customers. Emotions play a
vital role in connecting and retaining customers. Loyalty from both sides is
essential that is only possible by
listening, predicting and
personalizing. Ultimately, it’s a give and take relationship but the presence
of emotional connection makes this bond stronger and long-lasting.
