Tips to Draft Effective Sales Prospecting Email Template in the Year 2020

Tips to Draft Effective Sales Prospecting Email Template in the Year 2020

Drafting effective sales prospecting email templates needs serious practice. Your email templates should be interesting enough to get recipients’ attention, convincing enough to compel them to read your entire sales pitch, and thoughtful enough to convey a message that you have recipients’ best interests in mind. Besides that, your email template should do all that in a handful of sentences. It means the sales prospecting email template should be short, crisp, engaging and must generate curiosity in recipients’ minds that urge them to know more about your products and services by contacting you.

Most of the sales and marketing professionals go wrong by drafting sales emails that are too lengthy, too self-centered, and provide little or almost negligible value to the recipient. Such sales emails always fail to get recipients’ attention because these emails get dismissed or marked as spam the moment they reach in the inbox of recipients. As per one random study, only 22% to 24% of recipients open sales emails.

On the other hand, most of the seasoned sales professionals, know that making recipient to open and read their sales email is half the battle won. The other half of the battle is to draft the email in a manner that is short, crisp, engaging enough that provides some concrete value and ending in a way that urges the recipient to know more about the product and services.

If you are confused and wondering how to create a compelling and effective sales prospecting email template, then don’t worry. Creating a compelling sales email is not rocket science, just follow below four-line structure parameters for your sales emails templates:

Opening Line: Your opening line builds the first impression of your brand, so leave no stone unturned in showcasing your best. Use recipients first name as it generates personalization, state the reason for the message, and above all else, make it more appealing explaining how essential it is for them to read.

Offer Line: While drafting a sales prospecting email template, craft it around the major pain points of the recipient and do your best to personalize it to their situation simultaneously. They offered line gives you an opportunity to provide evidence and social proof in the form of statistics, case studies, and exclusive content.

Closing Line: As it is rightly said, ‘If ends well, then all’s well”. End your sales prospecting email template with a crisp and clear call-to-action that can be answered with a simple “yes” or “no.” Call-to-action buttons work great as they convey a message to the sales and marketing team about the interest of the recipient.

Signature Line: Another important aspect of the sales email template is to create an effective email signature that should contain the basics, like your name, company name, and contact information. Besides that, think about what else you can add like social media links or the links to relevant content, and anything else that showcases your business credibility and builds rapport with recipients.