Tips to Draft Effective Sales Prospecting Email Template in the Year 2020
Tips to Draft Effective Sales Prospecting
Email Template in the Year 2020
Drafting effective sales
prospecting email templates needs serious practice. Your email templates should
be interesting enough to get recipients’ attention, convincing enough to compel
them to read your entire sales pitch, and thoughtful enough to convey a message
that you have recipients’ best interests in mind. Besides that, your email
template should do all that in a handful of sentences. It means the sales
prospecting email template should be short, crisp, engaging and must generate
curiosity in recipients’ minds that urge them to know more about your products
and services by contacting you.
Most of the sales and marketing
professionals go wrong by drafting sales emails that are too lengthy, too
self-centered, and provide little or almost negligible value to the recipient.
Such sales emails always fail to get recipients’ attention because these emails
get dismissed or marked as spam the moment they reach in the inbox of
recipients. As per one random study, only 22% to 24% of recipients open sales
emails.
On the other hand, most of the
seasoned sales professionals, know that making recipient to open and read their
sales email is half the battle won. The other half of the battle is to draft
the email in a manner that is short, crisp, engaging enough that provides some
concrete value and ending in a way that urges the recipient to know more about
the product and services.
If you are confused and wondering
how to create a compelling and effective sales prospecting email template, then
don’t worry. Creating a compelling sales email is not rocket science, just
follow below four-line structure parameters for your sales emails templates:
Opening Line: Your opening line builds
the first impression of your brand, so leave no stone unturned in showcasing
your best. Use recipients first name as it generates personalization, state the
reason for the message, and above all else, make it more appealing explaining
how essential it is for them to read.
Offer Line: While drafting a sales
prospecting email template, craft it around the major pain points of the
recipient and do your best to personalize it to their situation simultaneously.
They offered line gives you an opportunity to provide evidence and social proof in
the form of statistics, case studies, and exclusive content.
Closing Line: As it is rightly said, ‘If
ends well, then all’s well”. End your sales prospecting email template with a
crisp and clear call-to-action that can be answered with a simple “yes” or
“no.” Call-to-action buttons work great as they convey a message to the sales
and marketing team about the interest of the recipient.
Signature Line: Another important aspect
of the sales email template is to create an effective email signature that
should contain the basics, like your name, company name, and contact
information. Besides that, think about what else you can add like social media
links or the links to relevant content, and anything else that showcases your
business credibility and builds rapport with recipients.
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