Best Practices to Drive Email Marketing Campaigns in the Year 2020
Best Practices to Drive Email
Marketing Campaigns in the Year 2020
Email marketing
is one of the proven marketing techniques and a useful tool to communicate with
the prospects that matter to the business. Email marketing helps companies to
position products and services in front of the target audience effectively. It
enables sales and marketing reps to fetch good sales and revenue.
In order to drive
the email marketing campaigns there are certain best practices which should be
followed to strengthen the foundation of businesses’ marketing efforts, let us
look into a few of them that are apt for the year 2020:
Fix Deliverability Issues
Most of the sales
and marketing professionals go wrong by drafting sales emails that are too
lengthy, too self-centered, and provide little or almost negligible value to the
recipient. Such emails always fail to get recipients’ attention because of these
emails get dismissed or marked as spam the moment they reach in the inbox of
recipients. So before starting an email campaign, you must create a short and crisp email that provides any substantial value to the recipient. This approach
will automatically fix the deliverability issues.
Draft Eye-Catching Subject Line
Your subject line
builds the first impression of your brand, so leave no stone unturned in
showcasing your best. Drafting a strong and appealing subject line is essential
as it directly impacts email deliverability and open rates of your emails. A
poor subject line generally gets ignored by the recipient that may lead to your
email being sent to the spam folder, or even blocked. On the other hand, a strong
and appealing subject line ensures your email gets through to the recipient and
enhances email open rates.
Don’t Use Spam Keywords
As the technology
advancing day by day, the email spam filters are also pretty intelligent to
detect spam keywords. While drafting the subject line of an email, you should
refrain yourself from using words like - (urgent, win, free, deal, bargain,
etc.) since they have been identified by spam filters as spam. Don’t try to
camouflage these spam keywords by clubbing them together or splitting them in
the subject line.
Personalize Your Emails
While drafting
the main body of your email use recipients’ first name as it generates
personalization, state the reason for the message, and above all else, make it
more appealing explaining how essential it is for them to read.
Make it Short & Crisp
Most of the
seasoned sales professionals, know that making recipients open and read their
sales email is half the battle won. The other half of the battle is to draft
the email in a manner that is short, crisp, engaging enough that provides some
concrete value and ending in a way that urges the recipient to know more about
the product and services. On the other hand, drafting lengthy emails to slow down
the load time and launch of email campaigns, impacting deliverability. So here
the question arises how big or short your idea email should be? In order to
ensure a good deliverability rate of an email, the size should be anything less
than 300KB.
Phishing Links
Phishing links
are nothing but kind of links created by fraudsters to trick people into giving
they access to passwords or credentials. These phishing links get strictly
filtered out by several email clients, so keep in mind that emails drafted by
you don’t include any sort of content that could be mistaken for malicious
content.
List-Unsubscribe Options
Another aspect of
consider while drafting an email is to provide an unsubscribe option in the
email. Giving this option is necessary, so if the recipients not interested in
your business products and services, then they can unsubscribe your emails.
This reduces the chances of your client getting irate with your promotional
emails.
Guidelines for Opt-In Texts
There should be
clear guidelines set that enable recipients to know what exactly they get if
opt-in to subscribe and also how they can opt-out if they not interested in any
particular subscription. This is one of the most effective ways to build trust
among customers and accelerate the opt-in rate.
Integrate Email Marketing with Social Strategy
Integrating email
marketing campaigns with social strategies have the potential to create wonders.
It offers great help in extending your brands reach and unify your voice on
social media portals. Add your business social media links that showcase your
business credibility and builds rapport with recipients. Promote your social
networks within your email campaign. This approach will let your social media
followers know about the content, company information, and exclusive offers
they can get by signing up for your email newsletter.
Evaluate Previous Campaigns
Learn from your
previous email marketing mistakes. Analyze what went wrong with your previous
email marketing campaigns; it can be related to data or segmenting the audience or
anything. After thorough evaluation only plan your future email campaigns.
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