What is Sales Automation?


Among the many repetitive sales tasks, the sales reps perform every insignificant task that can be automated to save their time and energy. Similar to the tiring offline shopping of clothes that goes from several trials to be in the long queue of billing, shoppers tend to make a shift to online to save time and grab heavy discounts. At SalezShark, the sales reps and managers are also saved from the endless repetition of their sales activities and accomplish tasks faster that do not require any human interaction.

The robust sales automation tools of SalezShark take care of every time-consuming task that is performed on an everyday basis. The customer has direct relationship with the sales rep and the sales team leaves no stone unturned in nurturing them through the rigorous sales process. This transparent and smooth interaction between the sales rep and managers assist in leveraging the sales pipeline through lead distribution, access to reports and leader board management.

A sales automation assists you to set the foundation for redundant sales activities. It is easier to track customer details like email address, purchase history, type of customer, present sales pipeline stage, and the open or click rates on the email campaign.

What is Sales Automation? The right sales automation starts to add value to the business, the minute you enter your first lead. For effective results, make sure all your leads are processed through the sales automation platform only. Once everything will be set on their place, it is simple to identify which reps are crushing it and which have bottlenecks. Or, review deal progress and brainstorm how to close cold leads faster.

Automate sales communication: Grow revenue with the proactive nature of lead nurturing that consist auto-responders triggers, personalized emails and ready-to-use email templates. Streamline your sales process with automated follow-up reminders, forecast sales trends, and automated reports by product, lead source, and other metrics. Look for the compatible sales automation software that integrates with the tools you use to extend your productivity. That way, you can spend more time closing deals and less time worrying about administrative tasks.

In sales sector with a single manager and 3 sales executives, everyone effectively works for 8 hours per day (excluding the lunch break), 5 days a week, contributing a maximum of 132 man-hours per week. If each person spends two hours identifying the right lead and three hours on generating reports a week, you lose 20 hours a week, leaving 112 hours in total. With the effective use of sales automation, you can compensate those 20 hours by shooting the new email campaign, prospecting on cold leads and sharing proposal with new prospects. Sales automation provides you the ample opportunity to spend more time with prospects and closing deals.

The sales communication happens between sales personnel and prospects, and is completely focused on converting leads into customers. The personalized communication channel allows sales reps to monitor the sales pipeline stage and collect useful data about customer and prospective buyers for providing an actionable and quick solution. This secret sauce of saving time and enhancing employee productivity is the main ingredient of sales automation tool that consequently connects the data from your sales leads and customers, on one place.


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