Sales and Marketing Automation

Sales and Marketing Automation

When everything is available at the click of a button, be it the airline ticket or movie ticket, companies are adapting more and more easy and advanced technology to nurture customer relationships for better business and more revenue. To move ahead in the same league,  organizations have started using many automation tools to keep a good record for the sales and marketing for their business.

SalezShark Sales and marketing automation helps to increase sales and scope of the marketing campaigns. It goes without saying that automating email campaign is more efficient than creating and sending them manually. Automation makes your campaigns scalable beyond the limits of your team size. Create a comprehensive series of campaigns to increase revenue at every stage of the buying cycle.

Sales and marketing team helps to boost ROI of any company. Comprehensive reporting means how quickly marketing activities support sales funnel. This pinpoints areas where results can be improved, empowering team to make the changes needed. Automated product recommendations are one of the most revenue-boosting features in the marketing automation arsenal. Personalised product recommendations are an effective way to cross-sell and up sell products across emails and website. They drive conversions and entice customers to spend more in each transaction, increasing average order value. Similar in B2C business, using marketing automation tools to send basket abandonment campaigns helps encourage customers to complete their purchases. This enables to recover revenue that may otherwise have lost, automatically. In turn, this increases the amount of money made from ecommerce website.

Marketing isn’t all about attracting new customers. A key way to boost revenue is to get existing customers and keep them engaged with your brand till the lifetime of the product. Marketing automation allows automating requests for reviews and feedback, sending exclusive offers to high spending segments, and triggering re-engagement campaigns if subscribers become distant. These tactics strengthen the relationship with customers, post-purchase and increase the lifetime value.

Arguably, there’s no such thing as best practice when it comes to B2B marketing. The same marketing tactic can produce vastly different results depending upon the audience and brand. For this reason, embedding a test and learn culture in your marketing team is crucial.

Smart marketing automation makes use of machine learning to improve product recommendations over time. With every interaction that is made by the customer, produces more data for the company. Over time, the use of automation will be able to predict and shape the next move of customers, encouraging them to spend more.  Automation can be used to generate demand, drive conversions, and increase revenue.

Marketing automation frees team from repetitive campaign execution. This means they have the space and time to get creative, think strategically, and deliver more. Summing up, sales and marketing have necessarily made a large impact on the B2B & B2C industry and have helped to increase sales faster than the traditional methodology. Remember, the sales experts of SalezShark are just a call away +91 9015731800 (IND) & + 14155244135 (US) and you can also schedule a 10 minutes free demo with us to know more about SalezShark crm and its features.